Mahima Pushkarna

Designed a future roadmap outlining humanistic experiences with technology, systems and products within the city in the near-future across multiple industry verticals for a leading global fortune 500 company in consumer electronics.

- Worked in a team of multi-disciplinary researchers and designers from MIT's Mobile Experience Lab, providing expertise in information and interaction design

- Designed and implemented primary research methodologies and secondary research tools to conduct user research and identify key opportunity areas

- Synthesized user research into personae and scenario, used to explore opportunity areas, developing conceptual models of human experiences through clustering, ranking and mapping exercises

- Used visual strategies in information design and data visualization to communicate complex experiences and service systems through experience maps, platform ecosystems and service landscapes

- Developed integrated experiences to advance market opportunities and capture business potential for future tech

- Developed executive-level presentation content and seminar material for the senior executive management of the project sponsors

- Designed information architecture, wireframes, user-flows, and multi-level fidelity prototypes for program websites

- Developed templates for program websites and web-based marketing material

- Served on an admission panel for Pandimonium Labs, conducted portfolio seminars for graduating students

- Conceptualized and designed customizable marketing packages, navigation infographics, and internal campaigns for multiple touch-points

Conceptualized, developed and implemented custom design solutions for a steady stream of clients, including but not limited to: UI/UX design for web and mobile platforms, information design, print design, experience design, spatial design, brand and identity design and commissioned illustrations.

- Responsible for designing the cumulative brand experience of all products and services offered by KMB group of companies, as well as internal and external communications

- Worked closely with the business development, sales, operations and warehouse managers to develop and implement design briefs and nation-wide strategy for a unified brand experience

- Conceptualized, designed and actualized KMB group of websites and extended brand experience across web, mobile, print and spatial touchpoints

- Conducted regular heuristic evaluations, usability tests and A/B testing

- Guided a team of developers and designers to periodically upgrade KMB websites

- Spearheaded the introduction of various products on e-commerce platforms such as FlipKart

- Conceptualized and designed modular shelving systems, display & signage systems for retail outlets

- Initiated, planned and implemented a modular visual merchandising system in 15+ stores and 200+ Point of Sales across the entire country

- Managed a team in designing seasonal displays, product packaging and marketing campaigns extending across web, print and spatial platforms

- Responsible for vendor relationship management, RFQ, vendor selection, direction and production

- Worked with multiple clients including Mahindra Retail, Hosmac, Scotmas, and Taj Group of Hotels to achieve tailored design solutions, from inception through execution

- Created wireframes, clickable prototypes, site maps and information architecture for multi-page and single-page websites

- Designed static and dynamic visual systems and visual elements for websites, web campaigns and newsletters

- Designed brand identities and related print & web collaterals, including billboards, signage systems, spatial, retail and exhibition graphics and layouts

- Owned content and visual strategy for Mahindra Beanstalk, creating engaging spatial experiences through strong illustration and graphic design