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Art Director
Karachi, Pakistan
Jun 2016 - Present (8 years 4 months)
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Creative Manager
Synergy Advertising
Jun 2012 - Apr 2016 (3 years 10 months)
Clients : National Bank of Pakistan, HabibMetro, Shangrila, ABL Asset Managment, Engro and others client.
• Unifying and leading the process of concept, design and post-production execution
• Strong background in TVC, design and extensive knowledge of brand strategies
• Supervising designers and animators for executing assigned projects
• Make decisions on a daily basis that ensure both effeciency and effectiveness
• Quality control, including 3D modeling, proofing, reviewing, measuring and evaluating staff performance and creative output
• Managing outside resources, including director, producer, vendors, photographers, and web developer
• Continually learning, evaluating and implementing new marketing communications technologies within the agency and for client campaigns
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Associate Creative Head
Publicis Pakistan (pvt) Ltd.
Mar 2011 - May 2012 (1 year 2 months)
Clients : General Tyre, Indus Motors Company, TDAP, New Horizon, DADEX, Tabba Heart Institute, Getz Pharma and others client.
- Lead the creative team
- Lead creative sessions for project
- Manage multiple projects from concept through completion
- Develop creative programs and design concepts
- Supervise and inspire the creative team
- Generate multiple concepts for a campaign or project
- Work with the account team and copywriters to develop concepts and present to management
- Work with internal teams to generate ideas for pitching and proposals
- Manage team members
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Senior Visualizer
IAL Saatchi & Saatchi
Jan 2006 - Feb 2011 (5 years 1 month)
Clients : Procter & Gamble (P&G), Allied Bank, NFL, Inbox & Orix
P&G Brands : Ariel, Pampers, Safeguard and P&G Corporate
- Visually develop ideas as per creative briefs
- Utilize appropriate method(s) to execute ideas
- Sound knowledge of Illustration and Image Enhancement
- Thinking creatively to produce new ideas and concepts
- In charge of a creative team that produces artwork to be displayed in advertising campaigns, or on products. A creative team can consist of artists (e.g. illustrators, photographers, production artists) and a production staff
- Deliver all print elements (FMOT & POSM) in line with clients’ requirements
Events:
- Designed and executed the event of Worlds Largest Kurta by Ariel which attained position in Guinness Book of Records 2008
- Concept generation to design execution of Pampers ‘Desert Rose’ in 2007, celebrating Children’s Day
- Designed and executed the event of Pampers UNICEF vaccination program in 2008 and 2009
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Visualizer
Alyzee Advertising
Jan 2003 - Jan 2006 (3 years)
- Brainstorm ideas with creative team
- Analyze and execute content using appropriate tools
- Develop presentations for prospective clients
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Junior Visualizer
Best & Co. International
2002 - 2003 (1 year)
- Designed Logos, Brochures, Print Ad and Presentation Design in line with creative briefs
- Develop print campaigns