Mallory Jenkins

• Lead creative direction and execution across digital, web, email, video, and sales enablement materials.
• Own brand positioning, messaging, and visual consistency across internal and client-facing communications.
• Partner closely with leadership and sales teams to translate complex business goals into clear, effective design solutions.
• Oversee creative projects from concept through delivery, balancing quality, timelines, and business priorities.
• Develop and document creative workflows and standards to support scalable, efficient execution.
• Direct photography and video projects, including client testimonial initiatives from concept and interviews through final production.
• Design and review marketing materials including ads, guides, catalogs, brochures, presentations, and digital assets.
• Support product and service launches through coordinated creative campaigns and supporting materials.

-Created compelling and effective ad copy and assets on Meta to produce 148,000+ engagements/clicks and 690+ leads
-Utilized AI to optimize copy for performance
-Monitored and adjusted budgets
-Counseled clients and sales team on best practices and how to access and utilize the platforms
-Delivered monthly ads for 17 clients
-Designed and managed WordPress sites as needed
-Produced and maintained Google Ads

-Managing paid and organic social for RSM + clients
-Strategizing on best fits for budgets and platforms
-Creation of compelling marketing materials for internal and external resources

• Designed and executed a high volume of brand-consistent creative assets across digital, print, email, and event channels.
• Produced automated email journeys, landing pages, direct mail, and social media assets supporting thousands of prospects and 150+ active clients.
• Grew social media audience by 400% through strategic content development and engagement.
• Coordinated creative and promotional needs for 20+ national conferences and industry events.
• Developed infographics, videos, mailers, web content, and promotional materials used across multiple campaigns.
• Managed and trained a remote team of virtual assistants and copywriters to support scalable creative delivery.
• Coordinated press releases and media placements to strengthen brand visibility and authority.

• Designed logos, business cards, postcards, infographics, banner ads, and display ads for company and advertiser brands.
• Created digital graphics, videos, and screenshots for App Store and Play Store listings.
• Composed and managed social media content across platforms.
• Assisted with editing press releases and news articles.
• Supported and optimized paid advertising campaigns across search and proprietary platforms.

-Managed Google AdWords and advertising on Facebook, Twitter, LinkedIn and Pinterest
-Budgeted client accounts and allocated for each platform
-Produced monthly reports with analytics and plans for each client
-Assisted in advertising for Andy Berke’s successful 2017 mayoral campaign
-Provided design mock ups/advice for applications, websites, and graphics

• Led social media strategy, content creation, and visual branding for organizational initiatives and events.
• Designed and maintained websites and marketing collateral including logos, brochures, and digital graphics.
• Managed interns and student workers, providing training, guidance, and oversight.
• Produced reports and metrics summaries for leadership and administrative stakeholders.

-Spearheaded campus-wide energy efficiency and conservation initiatives in partnership with facilities and administration, contributing to documented reductions in energy use and utility costs across academic and residential buildings.
-Coordinated behavior-based energy reduction programs engaging hundreds of students, faculty, and staff, driving increased participation and sustained awareness of energy-saving practices.
-Led planning and execution of energy-focused campaigns and competitions, including Campus Conservation Nationals, contributing to measured utility savings and verified reporting to university leadership.
-Collected, analyzed, and synthesized program data—including participation rates, energy usage trends, and outcomes—to support executive reporting, grant justification, and long-term sustainability planning.
-Designed and produced executive-ready reports, dashboards, infographics, and presentations translating energy performance data into clear insights for non-technical stakeholders.
-Partnered cross-functionally with facilities teams, student organizations, and external stakeholders to align energy programs with operational constraints, schedules, and institutional priorities.
-Documented program outcomes, lessons learned, and recommendations, informing future energy efficiency initiatives and ongoing conservation strategy.