User Experience Designer
Tata Consultancy Services
Nov 2018 - Present (2 years 5 months)
Tata Consultancy Services recognized by Forbes as one of the world’s most innovative companies and largest IT services provider with $100B+ marker value. A part of the Tata group, TCS has over 450,000 of the world’s best-trained consultants in 46 countries. I am part of User Experience, BFSI US East domain -- delivering innovative digital user experience solutions to General Electric Company (GE). Key projects are:
GE Renewable Energy, Digital Services | March 2019 – Present
Currently, UX Designer at GE Renewable Energy for digital product development. Designing the user experience for GE Wind Power products that unifies, simplifies and prepares GE for a competitive platform for all renewable energy management, including field service maintenance platforms intended to improve site operations and profitability. Delivering design solutions based on user stories. Enhancing and implementing application core features that includes: consolidating task management, optimizing daily schedules, maintaining historical records, and standardize reporting. These tasks simplify site operations, while reducing operating costs and increasing worker productivity. Conducting UX review meetings to give and receive feedback on UX designs.
GE Power, Digital Services | November 2018 – March 2019
On-site UX Designer at GE Power for digital product development. Designed the user experience of a platform for field service maintenance cost of gas turbines. Delivered high level designs that demanded excellence, implemented various features and UX interfaces based on user stories that included: outage planning module, tabular resource view, change log, delegation assignment, SM/CSM’s role & responsibility submit module, partial headcount mobilization and demobilization, email notification templates, home screen UI for no event selected and unlimited UX enhancements based on UAT feedback. Conducted daily UX review meetings and attended daily scrum meetings.
User Experience Designer & Developer
Aug 2012 - Present (8 years 8 months)
Designing and building digital products, user interfaces and experiences with strong emotional appeal, sophisticated production values and intuitive navigation by incorporating user centered design principles and techniques to deliver best user-friendly experiences.
Conducting user research to understand user needs, mental models and working contexts. Leading design activities (e.g. affinity mapping, paper prototype, card sorting, feature prioritization) to understand vision, goals and tacit knowledge about user needs and behaviors. Synthesizing output of research & creating visualizations that effectively summarize key insights related to user needs and behaviors, product definition. Creating user flow, prototypes and wireframes of user interface designs that communicate the behavior of a software application. Developing effective documentation and communicating design via wireframes, mockups, user stories, low and high fidelity prototypes and usability testing.
Certified Full Stack Web Developer
Georgia Institute of Technology
Aug 2018 - Feb 2019 (6 months)
6 months/1000+ hours, over 24 weeks of professional training in Full Stack Web Development Coding Boot Camp with a focus on industry best practices. During this rigorous and fast-paced program, I gained the expertise in front-end and back-end technologies to build dynamic end-to-end web applications. Dived into the details of serving a web page and how the browser renders code. Built front-end websites with responsive layouts from scratch, as well as with front-end framework and deployed to the cloud. Implemented complex logical conditions to meet objectives, wrote SQL commands to perform create, read, update and delete commands.
Built full-stack web applications using the MERN stack with RESTful API routes utilizing JSON and AJAX methods. Expertly navigated the file system and terminal basics. Covered the basics of troubleshooting and enhancing legacy code. Generated dynamic content and implemented user-authentication schemes by incorporating different types of databases, i.e. MySQL, MongoDB. Worked independently and in a group on complex projects throughout the entire development lifecycle. Used git workflows and agile practices to work collaboratively. Contributed to large codebases, open source projects on Github. Designed application architecture and user flow. Produced technical documentation and articles.
Advanced Innovative Technologies
Sep 2012 - Nov 2018 (6 years 2 months)
Led the creative process, strategy and design execution of many valuable brands as well as maintaining the visual appearance and brand continuity of the company. Supported cross-functional teams by developing and producing print & digital creatives, sales collateral and digital product catalogs to support monthly and annual promotions and branding. Created and maintained brand design standards and guidelines for print and web standards to ensure all creative elements are consistent. Developed creative briefs and collaborating with media companies and digital agencies to create content and design solutions for brands. Managed a team of designers, handled production schedules and built client relationships by providing a strong customer service as well as impeccable engagement and follow-through.
Clients: Adidas, Porsche, Sephora, La Maison Du Chocolate, Nespresso, AT&T, Coca-Cola, Johnston & Murphy, Carters, Armani Exchange, Bose, Turner, Chick-fil-A, Honda, Rolls-Royce.
Graduate User Experience Designer
Sep 2017 - Nov 2017 (2 months)
General Assembly is an educational institution, transforming thinkers into creators through education in technology, business and design. During this 10 weeks accelerated professional course in User Experience Design I covered multiple facets of user experience process to create meaningful analysis of experience based problems through the use of double diamond model of design thinking; implemented data and research using prioritization and organizational systems to create actionable solutions and effectively work and communicate with teams, developers, and stakeholders.
I conducted a wide range of user-centered activities that included:
• UX Process (waterfall, agile & lean), UX disciplines, double diamond model of design thinking.
• User research plan including problem statement, goals, questions, methodology, target audience.
• UX research, surveys/interviews, market research, competitive/task analysis, contextual inquiries.
• Synthesizing UX research, affinity mapping, personas, user scenarios, defining user goals.
• Defining and confirming the problem statement, solution hypothesis, personal vision proposal.
• Feature prioritization using 2 x 2 matrix and HEART framework, user and project requirements.
• Information architecture, navigation, responsive sites vs. native mobile apps, design patterns.
• Card sorting, site map, user flow, sketches, low-fidelity prototypes, task scenarios, user testing.
• Annotated wireframes, high fidelity prototypes using sketch, invision, axure, principle, UI kits.
• Visual design including hierarchies, typography, grid systems, pattern libraries, style guides.
• High fidelity clickable prototypes with gestures & motion and advanced usability testing.
• Onboarding user experience, instructional team feedback, critiques and presentation.
Senior Graphic Designer
Advanced Innovative Technologies
Jun 2008 - Aug 2012 (4 years 2 months)
Advanced Innovative Technologies is the exclusive manufacturer for fabric frame graphic display systems, equipments for the apparel manufacturing and provides a wide range of creative services. I led design and art direction for many valuable brands; from concept ideation to development and implementation. Provided high level designs across all projects and maintained brand consistency. Designed, coordinated and oversaw company’s annual trade show exhibits. Built a color management workflow in production environment. Managed production schedules, monitored quality and accuracy of deliverables to ensure client commitments and project deadlines are met.
Senior Graphic Designer
2006 - 2008 (2 years)
Expotechnik is a leading international service provider for 3D brand presentation for Exhibitions, Events and Environments. I led concept, creative development and design execution for trade shows graphics, retail environments, showrooms and exhibits; managed design projects from conception to execution. Developed digital strategy and creative content for the company; designed marketing campaigns, promotional materials and multimedia presentations.
Clients include: McKesson, GE Fanuc, CheckFree, BMW, Newell Rubbermaid, Infineon, Johnson Controls, Aetna, Ford, CareCentric.
Virginia Museum of Fine Arts
2005 - 2005
Virginia Museum of Fine Arts is one of the top 10 comprehensive art museums in the United States and the largest art museum in the southeast. I re-designed VMFA identity system including VMFA logos, color palette, brand identity style guide and ensured consistency across all touch points. Collaborated with an interdisciplinary team of designers to design, produce and implement a wide variety of design projects ranged from exhibition graphic design to print, web, digital and other forms of visual communication.
Hoover & Strong, Inc.
2005 - 2005
Hoover & Strong is an eco-friendly precious metals manufacturer and refiner in the jewelry and refining industries. I developed their high quality product photography for print, web and digital platforms. Created successful direct mail campaigns, product flyers and brochures. Designed custom jewelry display forms to support the inside and outside sales teams.
The Martin Agency
2004 - 2004
The Martin Agency is a nationally renowned agency with unified capabilities in advertising, strategic planning, direct response, digital, data analytics, design and branded content. As a freelance creative designer, I provided design solutions with high visual impact. Developed product marketing materials and digital ad concepts within style guidelines for brands including Geico and Ping.