Augusto Marçalo Oliveira
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About
GLOBAL BRAND CREATIVE STRATEGY, GRAPHIC DESIGN AND MARKETING. Professional brand/design experience living and working in four countries and three continents, with fluency in Portuguese, English and advanced Spanish. Trained in Industrial Design / Visual Communications. Professional branding projects ranging from corporate marketing/communications solutions, brand and creative strategy, brand guideline management, brand identity, experiential design, advertising and promotional toolkits/materials. Known for strong aesthetic and for integrating client products and ideas into powerful visual displays.
COMPLEX PROJECT MANAGEMENT. Entrepreneur and experienced business advisor for companies operating across geographies. Skilled at building cross-functional relationships, gaining buy-in and orchestrating complex projects to deliver results. Experience managing cross-functional teams comprised of both internal and external stakeholders.
AUTHENTIC RELATIONSHIP MANAGEMENT. Truly global citizen who rapidly establishes rapport and builds trust with a wide variety of people. Professional experience managing vendor relationships, negotiating contracts and identifying distribution channels. Authentic leadership, honesty and warmth quickly engender trust. -
Education
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Certificate Marketing Tools and TechniquesCIM - The Chartered Institute of Marketing2007 - 2007
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Post-graduate • Post-graduate specialty in Advertising/Art Direction (Equivalent to Master’s)ESPM - Escola Superior de Propaganda e Marketing1998 - 1999
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Bachelor's Industrial Design / Visual CommunicationsUniversidade Mackenzie1992 - 1995
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Experience
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Autonomous Graphic Design, Brand/Creative StrategistAutonomous Graphic Design, Brand/Creative Strategist2016 - 2022 (6 years)Relocation to USA (Permanent Resident)
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Regional Corporate Representative South AmericaIMAGINE EXHIBITIONS INC.São Paulo, Brazil2013 - 2015 (2 years)Imagine Exhibitions Inc. is a U.S.- based exhibition and entertainment company with global affiliates that develops and delivers content for specialty museum shows such as “Bodies,” “Titanic,” and “Dinosaurs.”
Regional Corporate Representative, South America
• Managed all company’s interests and assets in South America for shows in eight cities. Orchestrated exhibition transfers from installation to de-installation. Activities included:
o Coordinated inventory management and security systems
o Managed supplier relationships and negotiations
o Led team responsible for marketing activities and production decisions
o Conducted routine site visits to ensure quality and to address site specific needs
o Provided status reports and execution details to CEO in U.S. -
Independent DesignerINDEPENDENT DESIGNERSão Paulo, BrazilFeb 2012 - Mar 2013 (1 year 1 month)Partner with clients to develop visual identity concepts. Client projects range from local technology and culinary start-ups to print shops and family entertainment locations.
Develop concepts for smartphone and tablet applications to support brand identities. -
Marketing ConsultantLA FRONTERA VINHOS E CIASão Paulo, BrazilMay 2011 - Jan 2012 (8 months)* Consultant for company's marketing strategies. Responsible for promotion, e-commerce, visual merchandising, packaging, budget and stock control. * Created business model to maximize revenue by marketing the event space. Served as ambassador at all events. Built and managed relationships with suppliers and customers.
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Independent DesignerRELOCATION TO MADRID, SPAINNov 2009 - Jul 2010 (8 months)MADRID, SPAIN * Relocated to Madrid, Spain while my wife attended graduate school. Worked as a freelance graphic designer and enhanced Spanish skills through cultural immersion.
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Promotions CoordinatorMERCK SHARP & DOHME - MSD (Subsidiary of Merck Inc.)São Paulo, BrazilJul 2007 - Oct 2009 (2 years 3 months)Served as an in-house design resource for 10 pharmaceutical brands. Responsible for branding guideline management: creation, adaptation, quality control, branding of all promotional material related to the Company's product portfolio. Supervised projects from start to completion. * Partnered with multiple departments (marketing, public relations, communications) to create strategy for product launches and promotions, as well as internal and external institutional communication materials. * Served as liaison between company's legal, medical and advertising teams to ensure brand messaging followed national regulatory guidelines.
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Creative DirectorIMAGIKA DESIGNS LTD.Jan 2000 - Jul 2007 (7 years 6 months)Served as creative director for this advertising and design agency, specializing global business. Worked with CEO to launch an import business bringing fashionable shoes manufactured in Brazil into the U.K. to be sold in boutiques as a portfolio business to hedge the seasonality of design projects. * Responsible for the design and development of all marketing projects ranging from logo design, website, leaflets, brochures, banners and stationery. * Designed materials to connect with a diverse group of customers. Business Operations, Partner Management * Partnered with suppliers to identify fashion-forward trends and partnered with buyers to effectively promote and merchandise products. * Managed all aspects of the import process of Brazilian shoes to European Union market. * Identified partners to manufacture product, negotiated contracts, and managed logistics.
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Art DirectorMURILHAS COMUNICACAOSão Paulo, BrazilJul 1998 - Sep 1999 (1 year 2 months)* Created and developed advertising and promotional material for clients from national companies across sectors such as technology, electronics and retail.
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Communications CoordinatorSIMA SEARA SERVICOS DE IMPRENSA, RADIO E MARKETING LTDA. - GRUPO SIMASão Paulo, BrazilApr 1995 - Jul 1998 (3 years 3 months)SIMA is an agency with approximately 150 employees that matches national media outlets with corporate sponsorship. SIMA creates corporate communications for commercial clients such as the auto industry, grocery stores, consumer goods, and government agencies.
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Awards
Won "Corporate Spirit" Award three years in a row for building company culture
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Industries
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Skills
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On Coroflot@marcalooliveira, member since 2014
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