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Senior Designer

Marc Lipkind

Lynchburg, VA
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  • About
  • About

    Marc Lipkind's extensive career has been fused with passion and creativity.

    Upon graduation in 1989, his career started in production art serving National accounts such as Family Dollar, Ames, Fisher's Big Wheel & Value City. His enthusiasm proved valuable and was shortly after promoted to Art Director & Manager. In 1991, Marc transformed a small art dept into a hub for local entrepreneurs seeking unique, specialized design for their individual ventures. This lead to creative work with Original Brands Design, et al, giving experience in product development and marketing for national retailers such as American Eagle Outfitters & Britches and also the design of the company's trade show booth. Marc received top honors in a reader's poll in "Impressions" magazine. Marc took these skills to OPI in 1996 designing private label & novelty products for national Resort & Hospitality groups focusing on outdoor recreational sports. Marc relocated to DC in 1998 and blended the creative, production and sales depts to develop & manufacture hard & soft goods for clientele as Smithsonian, US Postal Museum, Spy Museum, GW's Mount Vernon Estate & nat'l airport & resort concessions. In 2008, he created a wholesale division & the company's profit margins grew to unparalleled levels. Strategic product R & D, positioned marketing, sourcing, importing & strong corporate identity gave unprecedented expansion. Marc has successfully created, developed and managed numerous existing and start up departments and strategic creative solutions for multi-medium corporate identity, branding, advertising & marketing campaigns and apparel. Marc's seasoned experience has been distinguished with programs for clients such as: American Eagle Outfitters, CNN, CVS, Smithsonian, Family Dollar and Mount Vernon; National airport retailers: Paradies, Hudson News, Color Ink, Travel Traders, and Faber; and Specialized Programs for Collegiate, High Schools and resorts nationwide.

  • Education
    • Associate's degree Design and Visual Communications, General
      The Art Institute of Pittsburgh
      1986 - 1989
  • Experience
    • President/Owner
      Potomac Branding Company LLC
      Lynchburg, VA
      Jul 2014 - Present (11 years 11 months)
      Wholesale Apparel & Hard Goods
    • Creative Consultant
      MLD
      Washington, DC
      Jan 1989 - Present (37 years 5 months)
    • Art Director
      Planet Cotton
      Washington, DC
      May 2013 - Feb 2014 (9 months)
      Lead visual designer
      Production oversight & coordination, including importing
      Assess market positions and trends
      Product research and development
      Create targeted campaigns for sales support
    • Creative Director
      America!
      Washington, DC
      Apr 2008 - Jan 2013 (4 years 9 months)
      Lead visual and marketing designer
      Advertising creative lead
      Assess market positions and trends
      Product research and development
      Corporate branding, architectural renderings and graphics,
      Signage and posters
      Photography and imagery of products and corporate identity
      Email campaigns, digital social media
      Website design and development
      Product sourcing and importing
      Coordinate and oversee vendor production
    • Creative Director
      Olde Mill Co (America!)
      Washington, DC
      2008 - 2013 (5 years)
      Created wholesale division:
      Product Research & Development, positioned marketing, sourcing, importing, corporate identity. Developed and managed strategic creative solutions for multi-medium corporate identity, branding, advertising, marketing campaigns, architectural renderings and creative for soft and hard goods.
    • Senior Designer
      Ohiopyle Prints
      Pittsburgh, PA
      2006 - 2008 (2 years)
      Create strategic solutions for hospitality, travel concessions and private label merchandise Design and Illustratioin support for Art Department Production coordination with manufacturing division
    • Creative Director
      Capital Noveltees
      Washington, DC
      1998 - 2006 (8 years)
  • Awards

    top honors - reader's poll "Impressions" magazine

  • Industries
    • Apparel
  • Skills
    • Apparel
    • Branding & Corporate Identity
    • Concept Art
    • Graphic Design
  • Elsewhere on the Web
    • n
  • On Coroflot
    @marclipkind, member since 2013
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