Marcy Cail

Developed quarterly collections from start to finish by conceptual sketches, prototypes by construction and seasonal trends specific to brand identity for first-cost customers including Bakers, DSW and Nordstrom

■Organized and lead trend presentations to customers covering new concepts and ideas valid to their specific brand demographic
■Traveled overseas to work directly with the sample room, vendors and factory to effectively communicate and ensure quality in products and samples
■Standardized and catalogued seasonal materials, color palettes, hardware and prints
■Hand sketched designs and detailed specifications for overseas agent
■Researched global markets and study fashion trends to identify emerging styles relative to customer brand

Created collections based on recognizing and utilizing key trends specific to brand identity. These ideas were built upon valid constructions for a commercial market with fresh elements resulting in fashion-forward product

■Consciously sourced all materials, ornaments and hardware in local and global markets to stay within desired price points
■Reviewed sample corrections, attended fit meetings and assisted with technical comments then relayed information to overseas
operations to meet quality standards and aesthetics
■Researched daily (shopping trips, online stores, blogs, fashion editorial) to remain knowledgeable in fast growing and aggressive industry
■Brainstormed and contributed creative input for all development at PLV Studio (Pour La Victoire, La Victoire, PLV Bridal, Brigitte Bailey)

Worked independently as senior designer for brand licensee. Developed collection true to market and brand image for a price savvy yet fashion forward customer

■Attended domestic and international tradeshows (Garda, Micam, Canton Fair, WSA, Magic, Platform, FFaNY) as design consultant for merchandising department as well as to source new vendors
■Presented trend story boards, concepts, materials and general inspiration knowledge to sales to keep team informed and motivated
■Traveled independently to European and overseas shopping markets multiple times a year to study, predict and determine line and market directions
■Reviewed samples, attended fit meetings and assisted with technical comments and follow up to overseas operations to meet quality standards and aesthetics

Managed Cato account from start to finish beginning with product development and line building to overseeing production process.
Assisted Account Executive for Roxy/Quiksilver by reviewing sales and confirmation samples, entering orders and monitoring production to ensure customer satisfaction resulting in profitable growth

■Maintained accurate and organized linesheets for efficiency and easy reference
■Traveled to work directly with customer to provide design and technical feedback
■Assisted the Cato Account Executive in analyzing sales history and assortment plans while the account grew from $400,000 to $10,000,000 in two years
■Reviewed and revised sample corrections, attended fit meetings and relayed information to overseas operations