Visual Media Designer III
Dec 2007 - Present (14 years 1 month)
Creates aesthetically-appealing advertisements that complements clients’ products and web presence. Designs new on-brand visual elements to effectively convey concepts and messaging. Works with internal clients to determine best strategy and design for annual/seasonal marketing campaigns. Generates computer graphics and page-layouts for a variety of clients/agencies. Designs from inception to completion customized illustrated logos for specific seasonal events and marketing campaigns. Creates customized stationery sets and creates state agencies’ branding, including: Logos, Letterheads and Business Card Layouts as well as graphics to be used on Websites and Social Media Pages. Design and Preparation of high/large scale graphics for Trade Shows and Exhibitions, Signage and 3D graphics for products and services targeted to the public sector. Maintains consistent use of graphic imagery in materials and other marketing outreach. Ability to manage multiple projects at the same time with no supervision. Acts as a liaison with internal clients in marketing to execute collateral creative projects. Updates and maintains stock photography and graphics library. Assists vendors with front-end design, such as: design of prototypes, interface, and customized layouts for applications. Develops procedures for efficient work intake from agencies. Performs project management duties and reporting. Researches current and emerging art and graphic design technologies. Troubleshoot page performance issues and web imagery problems. Creates and assembles web templates in the SharePoint Online environment. Updates and creates content in State Content Management System, Sitecore.
Adobe Creative Suite CC – Photoshop/Illustrator/InDesign/XD/Adobe Acrobat.
Learning experience of – Adobe Premiere CC/Dreamweaver/WordPress & Canva.
M365/O365 MS Word/Publisher/Excel/PowerPoint and SharePoint Online.
DSF and Sitecore Content Management Systems.
Freelance Visual Media/Graphic Designer/Art Director
May 2000 - Dec 2007 (7 years 7 months)
Design from inception to completion highly creative an unique customized business/illustrative logos. Creation/Production of Layouts for Identity Packages, from the creation of customized Logos to Stationery sets. Design of Custom Page Layouts, Tri-fold and Two-fold Brochures, Pamphlets, Leaflets, Flyers and Posters. Production from inception to completion of Product Packaging Designs. Creation of Advertising Print Ads, Newspaper Ads, Postcards, Invites, Announcements and Direct Mail pieces. Design of high scale graphics for signage, Tradeshows and Exhibitions for the private sector.
Creation of computer graphics elements. Design of user interface, tools and web pages to meet branding guidelines, web presence and best web practices.
DONAHUE ADVERTISING, LLC – ADVERTISING & PR
Dec 1999 - May 2000 (5 months)
Production, concept development, page layout & design of Brochures, Cards, Invites, Print ads, Sell Sheets, Catalogs, Black and White Computer Illustrations, Logos, Business Cards. Also recreation/redesign of Brochures and other projects using customers’ supplied art.
Graphic Designer Assistant/Freelancer
JONATHAN & WILLIAMS, ADVERTISING & COMMUNICATIONS
West Hartford, CT
Aug 1999 - Dec 1999 (4 months)
Assisting graphic designers in design projects such as, production of Brochures, Cards, Flyers, Posters, Print ads, Newspaper ads, etc.
Digital Graphics Operator
Feb 1997 - Aug 1999 (2 years 6 months)
Working in the Prepress Department as a DGO preparing files to be printed, electronically color separating files for creation of plates, making postscripts files, scanning, computer page layout, typesetting, proofreading, creation of Logos, Brochures, Forms, BRM & CRM Cards, Envelopes, Letterheads, Memo Pads, and some Newsletters.
May 1995 - May 1996 (1 year)
Working in the Composition department as a typesetter. Recreation of Brochures, Self-Mailers, Newsletters, Catalogs,