Digital Media Manager
Los Angeles, CA
Apr 2016 - Present (5 years 1 month)
As a digital media manager, I am responsible for managing content, analytics and overall strategy of three worldwide social media accounts.
• Actively craft creative posts, stories, and editorial calendars leading to over 1500+ posts yearly.
• Oversee and monitor all content from Facebook, Twitter, Instagram, and Snapchat.
• Actively research the newest marketing mobile trends to adapt ongoing digital change to our brands.
• Establish artist/networking relations with influential clientele to become brand ambassadors.
• Seek partnerships and attend relevant events with music industry leaders.
• Using Social Studio, create weekly Engagement Analysis on all brands measuring overall KPI's and
I'm based in Nashville, but work for the LA office remotely while also seeking new clients/artists in Nashville.
Los Angeles, CA
Nov 2014 - Apr 2016 (1 year 5 months)
Provide clients with accurate musical knowledge to increase overall sales. Also actively calling and emailing clients, as well as maintaining all sales goals. Responsible for networking with major clients in the industry (professional musicians, producers, production companies, record labels, etc.).
Social Media Manager/Consultant
MUSIC GROUP (now MUSIC)
Los Angeles, CA
May 2015 - Sep 2015 (4 months)
Represented international pro-audio brands, Behringer, Midas, Bugera, Turbosound, and Klark Teknik to increase followers, gain fan base, and overall raise sales. I led the creative team on strategy development, creative direction and content creation. Team members were also trained on researching its target audience/consumer, how to utilize video ads, and instruction on promoted posts and analytics. During my team as social media manager/consultant, I helped grow 1-2,000 new fans per week.
Mar 2012 - Aug 2013 (1 year 5 months)
Responsible for bringing the joy and experience of Walt Disney parks to families and children. Also, work with Disney talent where we play games, teach dances, and promote Radio Disney AM 910 to children 16 and under.
Associate Copywriter/Social Media Assistant
Ann Arbor, MI
Jan 2013 - Jun 2013 (5 months)
Responsible for writing digital content for international skin/beauty brands, Jergens and John Frieda, as well as health/wellness company, Presbyterian Health. Copy created for a wide range of channels such as email newsletters, banner ads, blogs, and social media and seasonal promotions.
Social Media Manager and Copywriter
Advanced Internet Applications
Apr 2012 - Dec 2012 (8 months)
Responsibilities included developing content for landing pages, digital content, and social media as well as account management. I also worked on building ad campaigns through key word targeting and Google Analytics to produce high performing landing pages for current/potential clients. As an internship coordinator, I managed 20 interns from across the U.S. all from digital platforms- Skype, Google Hangout, and Gchat. During this program, I led courses on basic instructions of SEO and writing landing pages as well as writing and proofreading tests.
Simons Michelson Zieve
Jan 2012 - Apr 2012 (3 months)
My responsibilities as a copywriter intern at SMZ included writing content for print ads, radio, and digital. Worked with the creative team to execute strategies and meet all clients needs.
Active Brands: The Michigan Lottery, Detroit Red Wings, Detroit Tigers, Taubman Co, SVS Vision, and the Michigan Dental Association
Search Solutions Digital Media
Jan 2012 - Mar 2012 (2 months)
Responsible for writing and editing landing pages for different clients. I was also an active event blogger and worked with the account and creative team to meet each expectation of clients. In addition, I gained Google Adwords and Keyword Analytics knowledge by writing each content page needed.
Central Michigan University
Jan 2010 - Dec 2010 (11 months)
As a staff reporter, I wrote feature stories and news stories for activities and events occurring on the campus of Central Michigan University. I was also the lead writer for the Theater, where I wrote reviews on plays in production.
Open Mic coordinator/Advertising Manager
The SIX Lounge
Oct 2009 - Jun 2010 (8 months)
Coordinate events and book performers to play at the events. Also, managed advertising and where it went throughout the store.