Mariana Almeida

* Consulted with product owners to define goals for user research and recommended appropriate methodology * Performed ethnography, contextual inquiry for task analysis, qualitative interviewing trained in innovative field methods such as focus "troupes", collaging and participatory design * Created analysis reports with interpretations, conclusions, and recommendations using graphics to illustrate and persuade * Distilled findings into product or process requirements * Presented findings using personas and user profiles to create a compelling narrative and gain agreement on recommendations and next steps Prototyping and Design Evaluation * Translated requirements into prototypes using a variety of low- and high-fidelity methods * Created objectives for usability testing and moderator guide and personally conducted usability testing face-to-face and remotely * Used interaction design principles to conduct heuristic review of websites * Competitive review of websites from UX perspective Client Communication and Project Management * Formulated detailed research plan document to include schedule, budget, research methods, and protocol * Defined project milestones and delivery dates prioritized multiple work streams amidst changing direction * Articulated strategy at governance meetings and presented progress and obstacles * Presented findings to senior executives and facilitated discussions * Facilitated agreement amongst stakeholders for detailed product requirements and final sign off * Created artifacts that articulate product vision, milestones, and roadmaps

Kaiser Permanente, Pleasanton, CA Developed content strategy, performed content production and prototyping within user-centered design web group specialized in health plan information for members on kp.org. Conducted usability testing, card sorts, and interviews.

* Prepared nursing education materials and presentations for central department of a large hospital supported weekly in-house trainings.

* Developed alternative medicine content with input from noted physicians prepared agendas for advisory board meetings. Clinical Private Practice as Acupuncturist and Herbalist

Treated patients conducted marketing lectures maintained office Desktop and software skills * Prototyping: Experienced in Visio for wireframes, Balsamiq, and iRise web prototyping software * Web analytics: WebTrends web analytics software Other: Morae, MediaWiki, PBworks, MS Sharepoint, Audacity * MS Office expert-level PowerPoint