AMDIA - "Mei-Ling" - Poster, shortlisted in Cannes Lions Direct 2002
"Mei-Ling"
This is what you get when you hire non-specialized people for your direct marketing campaigns.
AMDIA - "Guan-Chot" - Poster, shortlisted in Cannes Lions Direct 2002
"Guan-Chot"
This is what you get when you hire non-specialized people for your direct marketing campaigns.
Chevrolet Astra "Video Test" - Multimedia campaign. Gold, Silver, Bronze and Grand Prix at Premios AMDIA 2001, Buenos Aires, Argentina. Best of Show.
Chevrolet Astra "Video Test 2" - Multimedia campaign. Gold, Silver, Bronze and Grand Prix at Premios AMDIA 2001, Buenos Aires, Argentina. Best of Show.
Rock & Pop "Acoustic" - Bus Shelter made with egg boxes, created for Rock & Pop Radio in Chile.
Silver WorldMedal at The New York Festivals 2003.
Rock & Pop
Strong sound
IberoAmerican Radio "Coin" - Direct Mail Piece for IberoAmerican Radio Chile, directed to media planners and advertisers to increase the investment in the medium.
Stereo shaped container with a coin slot. The copy outside instructed to insert a coin before opening. Inside, there was already another coin. "This is how your money works at IberoAmerican radios."
MRM Partners "Breakfast" - New Business effort. Invitation to a breakfast presenting tailored direct marketing solutions for individual prospects of the agency.
Delivered by hand, the invitation was a real bread sandwich, only that the ham and cheese were printed pieces.
"Ideas that will make you hungry" was the message outside. Inside: "Fortunately, it's a breakfast meeting."
Young Creatives 1 - Campaign for Cannes Young Creatives, against the worst types of child work. Finalist.
A cart full of cement could be extremely heavy.
Especially if you are 6 years old.
Young Creatives 2 - Campaign for Cannes Young Creatives, against the worst types of child work. Finalist.
Back pain. Faints.
This is what some kids learn on their first play with bricks.
Young Creatives 3 - Campaign for Cannes Young Creatives, against the worst types of child work. Finalist.
Corsa Sport 1 - Direct Mail piece for the Chevrolet Corsa Sport Limited Edition. When you open the envelope, and with each unfold of the piece, there are less cars remaining. Finally you end up with a poster of the car.
Corsa Sport 2 - Direct Mail piece for the Chevrolet Corsa Sport Limited Edition. When you open the envelope, and with each unfold of the piece, there are less cars remaining. Finally you end up with a poster of the car.
Corsa Sport 3 - Direct Mail piece for the Chevrolet Corsa Sport Limited Edition. When you open the envelope, and with each unfold of the piece, there are less cars remaining. Finally you end up with a poster of the car.
Not So Young Creatives 2008 - Add created for the "Not So Young Creatives" competition of 2008. Stay in School.
Wunderman "Indian" 1 - Piece created to reflect the Chilean economic situation during the Asian crisis in the 90s. Presented at a regional managers meeting of Wunderman LatAm.
Wunderman "Indian" 2 - Piece created to reflect the Chilean economic situation during the Asian crisis in the 90s. Presented at a regional managers meeting of Wunderman LatAm.
Wunderman "Indian" 3 - Piece created to reflect the Chilean economic situation during the Asian crisis in the 90s. Presented at a regional managers meeting of Wunderman LatAm.
Nextel "Super Glue" - B2B Direct Mail Piece. 3 services in 1 were communicated by suggesting you could stick your cell phone, your pager and your 2-way radio together with the provided tube of super glue. Or you could get Nextel instead.
Finalist at The John Caples Awards in 2001.
Iman "Post-Its" - Campaign for Iman de Loteria (lottery) placing Post-It notes in strategic places like old cars, bus seats and houses in poor neighborhoods.
"This car could be a limousine. Play Iman."
"This bus could be a plane to the Caribbean. Play Iman."
"This house could be a mansion in Beverly Hills. Play Iman."
Un Techo Para Chile "Construction" 1 - Fundraiser to get funds and also working hands among executives to build houses for the poor.
You can get a Master Degree in Civil Engineering in only 2 seconds.
Un Techo Para Chile "Construction" 2 - Fundraiser to get funds and also working hands among executives to build houses for the poor.
"You can get a Master Degree in Civil Engineering in only 2 seconds."
"Congratulations! You already know how to build a house."
IberoAmerican Radio "Suicide 1" - Campaign targeting agencies' creatives to start creating better radio spots. (Famous announcers and music house professionals were shown committing suicide). This campaign created a big buzz in the media.
IberoAmerican Radio "Suicide 2" - Campaign targeting agencies' creatives to start creating better radio spots. (Famous announcers and music house professionals were shown committing suicide). This campaign created a big buzz in the media.
IberoAmerican Radio "Suicide 3" - Campaign targeting agencies' creatives to start creating better radio spots. (Famous announcers and music house professionals were shown committing suicide). This campaign created a big buzz in the media.
IberoAmerican Radio "Suicide 4" - Campaign targeting agencies' creatives to start creating better radio spots. (Famous announcers and music house professionals were shown committing suicide). This campaign created a big buzz in the media.
IberoAmerican Radio "Suicide 5" - Campaign targeting agencies' creatives to start creating better radio spots. (Famous announcers and music house professionals were shown committing suicide). This campaign created a big buzz in the media.
Subaru Outback "Fragile" 1 - Direct Mail with video demo to launch the new Subaru Outback in Chile.
"Fragile: The only word you won't find inside"
Finalist - Echo Awards 1996
Subaru Outback "Fragile" 2 - Direct Mail with video demo to launch the new Subaru Outback in Chile.
"Fragile: The only word you won't find inside"
Citibank Car Insurance "Windshield" - Gold Medal at ACHAP (Chile) 2003
Silver WorldMedal at The New York Festivals 2003
Placed under the windshield wiper, this translucent flyer sugested the target to get car insurance with Citibank.
Chevrolet Zafira "Sardine Can" 1 - Direct Mail piece to introduce the spacious Chevrolet Zafira in the Argentinian market. The piece opens the same way as a real sardine can.
"Remember the last time you fell like this in your car?"
Finalist at London International Advertising Awards 2001.
Chevrolet Zafira "Sardine Can" 2 - Direct Mail piece to introduce the spacious Chevrolet Zafira in the Argentinian market. The piece opens the same way as a real sardine can.
"Remember the last time you fell like this in your car?"
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