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Bilingual Creative Director
Mario Salman
Dallas, TX
Available Now
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About
Seasoned, award-winning Creative Director (copywriting background) with 25+ years of experience in diverse Latin American markets, like Chile, Peru, and Argentina, and also the US, focusing on Multicultural. Highly-specialized in direct marketing with strong expertise in broadcast, print, digital, and social media advertising.
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Education
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B.S AdvertisingToulouse-Lautrec Advertising Institute1990
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Experience
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Creative Director/MulticulturalDallas, TXMar 2017 - Present (9 years 3 months)Head of the multicultural creative department developing consumer engagement experiential marketing sports music and shopper programs for clients such as AT&T and Bacardí (Grey Goose Dewar's).
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Creative Director/MulticulturalDallas, TXApr 2014 - Mar 2017 (2 years 11 months)Working with clients such as Frontier Communications (TV, DM, Digital), and a long list of Pernod Ricard spirits, including Martell cognac, Chivas Regal, Kahlúa, Jameson, Malibu, and Absolut.
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Group Creative Director/CopywriterHouston, TXNov 2010 - Feb 2014 (3 years 3 months)Creative lead for the Verizon account, in charge of a team of 10 in the creation and execution of all materials, including TV, DRTV, Direct Mail, Print, OOH, and Digital.
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Bilingual Creative Director/CopywriterSelf-employedDallas, TXApr 2009 - Oct 2010 (1 year 6 months)Creative Consultant at JCPenney, and Creative Director/Copywriter for own clients including Aspen Marketing, Panavista Promotions, DDM Argentina, The Marketing Arm, and Richards/Lerma, among others.
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Group Creative DirectorDallas, TXMay 2005 - Mar 2009 (3 years 10 months)Creative lead for the direct response division of the agency and head of the AT&T creative team.
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Executive Creative DirectorSantiago, ChileJan 2002 - Apr 2005 (3 years 3 months)After going to work to Peru and Argentina, Wunderman brought me back as their ECD, this time in charge of over 30 people, including creative, production, and interactive. Other clients include Diners Club, Aguas Andinas, Entel, Entel PCS, ING, Sony-Ericsson, IberoAmerican Radio Chile.
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Awards
Cannes Lions, New York, London, John Caples, DMA Echo Awards, ACHAP, AMDIA, ADDYs.
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Affiliations
Direct Marketing Association
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@mario_salman, member since 2007