Mark Adkins

As Forever Collectibles began to develop new verticals within their product offering, my return was requested as key Managing product Engineer/ Packaging manager - specifically serving as primary liaison to Asia. Responsible for all point of purchase and packaging for over 100k SKUs

Creative Director, responsible for creating special product programs, point of purchase / packaging and prototype models for distributors. Patented a high tension baseball STRING BAT that out performed a traditional average WIFFLE BALL BAT.Original sales projection of item was 500k units.

I worked with facility directors, interior decorators, contractors and architectural firms to design acoustic solutions for speech privacy and innovative solutions for office environment needs.

As a line extension to Team Beans, assisted in the launch of a new resin toy company from start up. Designed complete identity from the 3D product to the corporate image, packaging point of purchase, and brand name. I successfully work with factories in China to develop all product aspects, from start to finish. Worked effectively with retailers to create special product programs.

With principles of Elite Sports Properties, assisted with the launch of a new plush toy from start up. Designed complete identity from the 3D product to the corporate images of the brand licensed by Major League Baseball, National Football League, Nascar, National Hockey League, Olympics and College. Business currently exceeds $20 million in annual sales. Primary job responsibilities included all hiring of new talent for a team of 10 designers to successfully design and engineer all new product development. Development included initial concept, packaging and point of purchase strategy for Wal-Mart, Dicks Sporting Goods, Modell’s Sporting Goods, New York Yankees, Daily News.

ERICSSON STADIUM: Designed marketing materials instrumental in the multi million dollar sale of facility Naming Rights for Carolina Panthers new stadium.

PEP BOY'S INDY RACING LEAGUE: Designed marketing materials for Series Entitlement Rights of the Indy Racing League which generated $800K for Elite Sports Properties.

LOWES MOTOR SPEEDWAY: Designed Sales and marketing materials instrumental in the $35 million sale of naming rights for Charlotte Motor Speedway, the first ever naming rights deal for a motor sports facility.

REEBOK: Designed marketing materials to secure Reebok as a major corporate client for Elite Sports Properties.

BRISTOL MYERS/ EXCEDRIN: Designed marketing materials to secure Bristol Myers Squibb

STARTER: Directed the design function surrounding the relaunch of the Starter Sports Apparel Brand. The brand was taken to the mass market and effectively became the "in-house" sports brand for Wal-Mart, attracting hundreds of millions in annual sales.

Key member of dynamic design team at company widely recognized as one of the most innovative footwear and apparel companies in the history of the sporting goods industry. Managed all imprintable designs. Designed unique uniforms for such teams as the Dallas Cowboys (Double Star Jersey), Arkansas Razorbacks,Iowa Hawkeyes and St Johns University.