Mark Choi

Ideated and refined innovative design concepts, aligning with client requirements by
liaising with colleagues. Converted creative concepts into tangible, market-ready products
in collaboration with cross-functional teams. Communicated design ideas by producing
sketches and renderings, facilitating productive internal and external discussions.
Spearheaded extensive range of projects to diversify skills and enhance agency's portfolio.
Built logic and narrative to design.
Key Accomplishments:
● Developed precise 3D models, ensuring seamless transition from concept to
production by leveraging industry-standard CAD software.
● Validated design concepts and gathered valuable client feedback by creating rapid
prototypes and high-fidelity appearance models.
● Fostered strong partnerships with engineering teams to guarantee creation of
manufacturable products, whilst combining aesthetic appeal with technical
feasibility and efficiency.
● Secured $73M in investments by facilitating successful fundraising for startup
companies, such as Cognito Therapeutics.
● Resolved long-standing issues and negative claims, persisting for over decade by
strategically redesigning entire product category.
● Attained multiple design awards, reflecting excellence in client projects and
internal studio initiatives.
● Transformed product from concept to production in just six months by expediting
development process.

Oversaw creation of innovative and visually appealing lighting fixtures by conceptualising
fresh ideas and collaborating with OEM partners to refine designs throughout their
evolution. Solely designed two lighting fixtures from inception to completion.
Key Accomplishments:
● Served as key contributor to design of showroom at World Trade Center and
Tradeshow Booth.
● Achieved continuous improvements by co-ordinating on enhancement of more
than 10 lighting fixtures.
● Orchestrated renovation of showroom that received prestigious Best Visual
Presentation Award.
● Created trade-show booth design, achieving Best Booth Award.