This was Jeep Canada's first big collaboration, a uniquely Canadian series named Life is Calling where they partnered with Discovery Canada (Bell Media) and Canadian based outdoor enthusiasts, The Expeditioners.
New episodes were released every Monday, over an eight-week period. Viewers were encouraged to visit Jeep.ca/LifeIsCalling and Jeep.ca/LaVieVousAppelle (French) where they could enter for a chance to win a 2015 Jeep Cherokee or all-new 2015 Jeep Renegade, as well as great weekly prizes. Previews of the series appeared on news broadcasts, social media channels and digital ads, as well as Discovery.ca and throughout various Bell Media websites and French specialty stations, also inviting viewers to visit the digital sites to enjoy the full content.
Special creative was produced for Jeep Canada's social media channels including 15 second teaser videos, inspirational quotes overlaid onto scenic shots and cinemagraphs showing the places they visited.
