Laurie Freeman

Leading data-driven social media strategy for Ambetter Health, the nation’s leading Health Insurance Marketplace insurer, supporting enterprise marketing priorities across paid, organic, influencer, community, and event channels.

• Leading integration of paid and organic social strategies during Open Enrollment, maximizing campaign reach, engagement, and content efficiency across channels
• Increasing content production in English and Spanish as well as publishing cadence by 300% across Facebook, Instagram, LinkedIn, and YouTube to support year-round member engagement and business priorities
• Managing Ambetter’s $200K+ influencer marketing program, overseeing strategy, partner relationships, content approvals, compliance alignment, and campaign execution
• Directing real-time sponsorship and event coverage, including Indiana Fever partnership content and 100+ Instagram Stories over two seasons
• Increased social-driven website traffic by 470% year-over-year through strategic content planning, audience-focused messaging, and platform optimization
• Grew Ambetter’s LinkedIn channel from 3.4K to 10K+ followers and established ICHRA thought leadership presence. Managing content and publishing on LinkedIn for our President of ICHRA at Centene
• Launched Broker Social Media Program with localized resources supporting brokers who drive 70%+ of Marketplace enrollments. This program is beginning its fourth year

• Built content strategies aligned to customer journeys for clients including Blue Cross Blue Shield of Michigan, Heartland Dental, OneMain Financial, and University of Michigan Ross School of Business
• Delivered competitive analyses to inform product assortment, content strategy, and social media positioning
• Developed and executed organic and paid social initiatives for agency clients and new business pitches
• Managed budgets and optimized paid campaigns across multiple business units to improve performance and campaign efficiency
• Served as social media subject matter expert, guiding strategy, platform best practices, and client recommendations

• Developed brand positioning and social messaging for GM OnStar services to engage new members
• Partnered with OnStar CRM, PR, and website managers to ensure brand consistency across consumer touchpoints
• Strategized and executed OnStar Gives Back influencer campaigns in Baton Rouge and Houston
• Advised GM product planners on competitive insights, offerings, and pricing packages to inform go-to-market strategy
• Grew online audience by 25% while consistently maintaining share of voice above 90%
• Presented quarterly plans to General Motors divisions to identify cross-promotion opportunities and align social priorities

Award: Contributed social strategy to Detroit Creative Award-winning OnStar immersive canvas experience, the first interactive Facebook video of its kind.