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Writer / freelance researcher
Freelance digital amphibian
Culver City, CA
Dec 2018 - May 2019 (5 months)
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Freelance Copywriter
Dec 2017 - Mar 2018 (3 months)
Wrote web content/body copy for Graf-Lantz products: Objekt and Core Collection. Collaborated with cofounder to write blog content and develop travelogue posts.
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Content Writer and UX Researcher
White Dog Cellars
Los Angeles, CA
Jan 2012 - Jul 2013 (1 year 6 months)
Wrote sales content for landing pages, wine varietal profiles (including food pairings, vitriculture).
UX: Scripted and conducted focus group research, as well as surveys and competitor site assessments. Gathered direct user data (focus groups, Google analytics, live site tests), to draft website redesign recommendations.
UX Deliverables: Executive summary, competitor site assessments, and wireframes for a new home page, landing pages, and checkout page.
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Content writer and curriculum consultant
Apr 2009 - May 2010 (1 year 1 month)
Wrote interactive test content. Developed CSET diagnostic practice tests for a tutoring company specializing in the California teachers Subject Exam Test*. Worked with company founder to create web content (tests for students) and in-class curriculum outlines. Final product included 200+ multiple choice questions--with explanations and diagnostics.
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Writer, content blasts: "Out There"
Brooklyn, NY
Aug 2006 - Mar 2007 (7 months)
Wrote event recommendations for Go2’s Los Angeles calendar. Succinct reviews written for both website and SMS ‘text-blasts.’ My beat was Out There, a compilation of under-the-radar events, strange places, and hidden gems.