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Mke Iron Erector, Inc Brand Storyteller | Art Director | Freelance Graphic Designer

Mark Redetzke

New Berlin, WI
redetzkedesign.myportfolio.com
Available Now
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  • About
  • About

    I'm an art direct/graphic designer who knows there is nothing more satisfying in the professional life of a creative than the moment where inspiration and passion collide sparking just the right creative solution. Working for solutions motivates me, and that “ah ha!” is the payoff. Humor, empathy, communication, and collaboration are my favorite creative tools. “Let’s tell a compelling story and have fun doing it,” is my motto. Finding the best voice and message outcome for an initiative is my goal.

    Also available for consulting gigs. Whether it is facilitating complex graphic packages for hundreds of stores, designing brand identity for a small business, or helping out a good cause, I am passionate about finding creative solutions for my clients. Satisfied clients include: Saks Fifth Avenue - Northern Division, Pizza Burger Systems Inc., Lion’s Club of Muskego, Wisconsin Hemp Scientific, Kingdom Workers, and the North American Car of the Year Award Committee.

    SKILLS:

    Adobe Creative Cloud

    Art Direction

    Brand Identity

    Creativity

    File Preparation

    Fixture Design

    Font Management

    Graphic Design

    Humor

    Logo Design

    Marketing Materials

    Microsoft Word

    Naming

    Quoting

    Packaging

    Point of Purchase Displays Press Checks

    Preflighting

    Prepress File Preparation

    Production Management

    Power Point

    Signage

    Typography

    Vendor Relations

    Wayfinding Signage

  • Education
    • Bachelor of Arts Communications Communications
      Marquette University
      1992 - 2000
      Member Alpha Sigma Lambda National Honor Society
  • Experience
    • Director of Marketing And Business Development
      MKE Iron Erectors, Inc.
      Waukesha, WI
      Oct 2020 - Present (5 years 8 months)
      It is a honor to shape and share the brand story, and to help develop business for a growing organization that has a heart. MKE Iron Erectors is a dedicated team safely delivering division 3 and 5 construction services, and resilient consulting based on expertise enhanced by Lean thinking. We are driven by our mission to, "build prosperity, and better communities," and by our values of safety, resilience, and respect. How can we be of service to you?
    • Director of Sales Communications
      ProtoVision Displays, LLC
      Apr 2019 - Jan 2020 (9 months)
      * Facilitate efficient communications between sales, production and Chinese neon manufacturers to ensure orders are fulfilled to client specifications and timelines.

      * Gathered and verified data to develop competitive quotes in a time-sensitive environment.

      * Responsible for pre-flighting client artwork making it production ready, and for proper development and review of prototypes which met our client's expectations.
    • Art Director - Visual Merchandising
      The Bon-Ton Stores, Inc.
      Jun 2006 - Jun 2018 (12 years)
      * Hands-on director motivated by the challenge of spearheading projects to a successful completion. Brainstorming, creative design, presentation, quoting, print production - it's all good. Our efforts stimulated corporate profits and differentiated iconic Bon-Ton brands.

      * Versatile designer responsible for producing innovative solutions for a wide variety of visual merchandising needs including: signing, dimensional displays, large format graphics and shop environments. Designs integrated into everything from garment hangtags to apps.

      * Confident organizer able to juggle multiple projects in a fast-paced environment. Listening, strategic thinking, team mentoring and fostering communication are vital aspects of my process.

      * Experienced fiscal-minded designer skilled at quoting and dedicated to ensuring the highest quality outcome at the best price. Improved processes by implementing a "three quote" policy spurring healthy competition between vendors that slashed production costs.

      * Expert at vendor relations. Expanded production efficiency by building a culture in which vendors understood their long-term success was based on their excellence as well as their cost-saving efforts.

      * Managed prototype development, substrate selection and press checks.

      * Creative communicator responsible to support proposals that secured millions of dollars in vendor funding from companies like Ralph Lauren, Disney, Keurig, and Clinique.
    • Graphic Designer
      Saks Inc, Northern Division
      Jun 2000 - Jun 2006 (6 years)
      * Developed high quality, innovative signage and displays consistently differentiating Saks' Northern Division store brands from the competition.

      * Efficiently managed production of multiple projects in a fast-paced environment. During these years I honed my expertise in Adobe Photoshop, and Adobe Illustrator while increasing my production art and photo retouching skills.

      * Consistently met project deadlines and objectives and became the "go-to-guy" for specialty projects.
  • Awards

    2012 Great Lakes Graphics Association Graphics Excellence Award for POP

    2016 Bon-Ton Diamond Award for Innovation

  • Affiliations

    Milwaukee Graphic Design/Adobe Users Meetup Group

  • Industries
    • POP / Visual Merchandising
    • Retail
  • Skills
    • Art Direction
    • Creative Direction
    • Creative Suite
    • Graphic Design
    • Illustrator
    • Photoshop
    • Print Design
    • Print Production
    • Project Management
  • Elsewhere on the Web
    • k
    • n
  • On Coroflot
    @markredetzke, member since 2018
    • Following 5
    • Followers 1
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