Mark Winn

+ Art direction and interim Creative Direction
+ Lead and managed creative team consisting of 3 amazing designers / 1 copywriter
+ Sourced, collaborated and managed freelancers, contractors, and agencies
+ Developed Value Proposition and Brand Strategy
+ Established the evolution of the brand style guide
+ Created efficiency process systems for creating content
+ Worked cross-functionally to develop campaign goals according to KPI
+ Worked with outside vendors on MDF creative strategy and brand alignment
+ Streamlined processes for efficiency when dealing with high output cadence
+ Scope length: 6-12 months to market

+ 2018 Q1 Employee of the Quarter / Spotlight Award

Working closely with our amazing DC creative executive staff to guide a team of in-house and/or contract designers or agency creatives through the creative process. Sometimes starting as early as product concept through go-to-market execution (and beyond).

+ Art direction and project management within a seasonal based calendar
+ Maintained and managed the integrity of the brand image across all advertising platforms
+ Lead global creative team in developing campaign materials
+ Managed and worked with regional teams, external agencies, photographers, producers and athletes
+ Assisted Creative Director in preparing and presenting ideas to upper management
+ Scope length: 8-18 months to market

+ Advertising campaign development (concept / design)
+ Branding and style guide maintenance
+ Responsible for full brand creative overhaul in 2006
+ Technology illustration and branding
+ Apparel, footwear, and hardgoods (snowboard) graphics patterns / prints
+ Package design and development
+ Special projects (concept / design)
+ Primary footwear design
+ Photo direction and production
+ Freelance and contractor sourcing

* Promoted to Creative Lead (category) and later to Global Art Director

+ Branding (footwear/ technology / etc.)
+ Advertising (concept / design / layout)
+ Technology Illustration & Line-Art
+ Primary Apparel Patterns & Design
+ Catalog Design & Layout
+ Package Design
+ Special Projects (concept / design)

+ Managed graphic design and production Art
+ Artist collaboration
+ Product design (merchandise)
+ Retail environmental and display design
+ Visual merchandising