Marta Franch Vilarasau

• LEADER OF THE DESIGN TEAM AT HALIDA FASHION: I managed the whole design team at an important garment manufacturer, leading to successful sales to very popular garment brands from different markets.

• HUNDREDS OF SUCCESSFUL GARMENTS AT ZARA: During my tenure at Halida Fashion I sold hundreds of my own designs to Zara TRF, Zara Woman, Bershka and other Inditex brands, performing successfully at their shops.

• LIVED 2 YEARS IN CHINA: I spent 2 years in China working for different garment manufacturing companies such as Beconnected deepening my experience on how sourcing and manufacturing works in the country and learning how to make the cultural and language barriers smaller for successful development of garments.

• INNOVATION AND QUALITY: Working at the forefront of fast fashion, I’ve extensively developed myself to innovate with my designs whilst delivering top-notch quality garments & accesories.

• EXPERIENCE WITH VARIOUS MANUFACTURING COUNTRIES: I’ve lived in Ethiopia for a while working for a garment manufacturer and I’ve made countless trips to India, Korea and Cambodia, for sourcing fabrics, develop garments and work with factories.

• EXTENSIVE EXPERIENCE ON ACCESSORY DESIGN: Worked for several accessory brands making plenty of successful collections. These include: gloves, purses, handbags, scarfs, jewelry, hats, etc.

• EFFICIENT: I’m obsessed with efficiency. I value my time very highly, and in doing so I’ve been tweaking my design process and workflow over the years to maximize output without compromising quality, including at times of high stress.

• ADOBE ILLUSTRATOR EXPERT: For more than a decade the software Adobe Illustrator and I have been inseparable. Using this tool for most of my working hours every day for so many years has made me an expert on it.

• PROFICIENT TECH PACKS: I’m used to accompanying my designs with highly detailed and easily understandable Tech Packs to ensure sample making and garment manufacturing are perfect. I’ve curated my Tech Pack making process over the years to make sure any garment or accessory provider from any country can follow them easily.