Founder & Creative Director @ AguaLuz Éditions

Martine Rupert

Palma, Spain

martine-rupert.com

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About

French / Swiss Founder & Creative Director at AguaLuz Éditions. We create stationery & souvenir products eco-friendly made in Europe with sustainable materials by a team that invests its heart into the process.

At AguaLuz Éditions we want to connect the people to the history & soul of the places and transmit a product that elevates your experience.

My expertise is based on the analysis of the competitive landscape to develop new ideas, the management of cross-functional teams to set up creative strategies, drive visible results and connect the brand to its customers.
Education
- Master Applied Arts, Marc Bloch
  
  University
  
  2004
Experience
- Creative Director & Founder
  
  AguaLuz Éditions
  
  Palma, Spain
  
  Jan 2020 - Present (6 years 6 months)
  
  · Determine the collection based on the singularity of the Site, the visitor's needs, the values in order to connect People with purpose.
  · Analysis of the competitive landscape.
  · Source suppliers that are aligned with the Brand.
  · Propose collections of products co-created with the Site, made in Europe with eco-friendly materials & sustainable processes.
  · Build the experience & relationship between People, the Brand & the Site.
  · Diffuse the identity & soul of the Site.
- Creative Director Consultant
  
  European's People Party
  
  Bruxelles, Belgium
  
  Sep 2018 - Dec 2019 (1 year 3 months)
  
  Lead the creative design and content projects for the European Campaign and brainstorm sessions. Management of a creative team. Conceive, implement concepts, guidelines, strategies in various creative projects and overseeing them to completion on the social media channels. Networking and presentation for partners.
- Digital Marketing Specialist
  
  Veepee
  
  Bruxelles, Belgium
  
  Apr 2017 - Aug 2018 (1 year 4 months)
  
  Optimization of the process, creation of marketing guidelines for new market acquisition and customer loyalty plan.
- Art Director & Brand
  
  Limango
  
  Munich, Germany
  
  Jul 2016 - Mar 2017 (8 months)
  
  · Art Direction & Branding Guidelines for the look & feel of the french branch of the website.
  · Creation of visuals for newsletters, mailings, banners, landing pages and social media channels.
- Creative Director & Marketing Consultant
  
  Clairefontaine-Exacompta
  
  Paris, France
  
  Mar 2012 - Jan 2016 (3 years 10 months)
  
  Trend-watching & analyze of the competitors. Creation and launch of two Stationery Collections. Marketing launch and guidelines for new market acquisition.
- Creative Director Consultant
  
  teNeues Verlag
  
  Düsseldorf, Germany
  
  Mar 2007 - Oct 2015 (8 years 7 months)
  
  Trend-watching & analyze of the international competitors. Creation of "City Journal” sold worldwide. Collaboration with the Publisher, Marketing & Creative teams.
- Marketing & Communication Consultant
  
  Caran D'Ache
  
  Genève, Switzerland
  
  Mar 2005 - Jun 2015 (10 years 3 months)
  
  Marketing launch of new products. International Tradeshow, B2B and B2C workshops.
- Senior Graphic Designer & Illustrator
  
  Louis Vuitton
  
  Paris, France
  
  Dec 2012 - Nov 2014 (1 year 11 months)
  
  Creation of the book Louis Vuitton, City Bags, a Natural History by Rizzoli, New York. Short timing, high level of quality and work with international cross-functional teams.
- Visual Designer Consultant
  
  WGSN
  
  Londres, United Kingdom
  
  May 2011 - Jan 2014 (2 years 8 months)
  
  Globale Trendwatching, analyzing.
  Creation of Trend reports.
- Graphic Designer Freelance
  
  IKEA
  
  Stockholm, Sweden
  
  Mar 2005 - Mar 2009 (4 years)
  
  Creation of the product KORT following IKEA guidelines, international market.
Industries
Skills
Elsewhere on the Web
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On Coroflot

@martinerupert, member since 2017
- Following 4
- Followers 6

Martine Rupert

Brand Design Lead

Associate Industrial Designer