Marti Zabell

Lead Product and Packaging Designer for all Health, Beauty, and Food Products and Packaging
Works within the creative team and with the business team on packaging and new concept development
Reviews and assists on new product and packaging design from over 100 licensees
Creates new packaging and products for licensees when needed
Works on concepts and visuals for new product and packaging pitches for the business team
Collaborates with other teams within Nickelodeon and Viacom to insure that each design meets brands standards
Leads creative kick-off meetings with licensees for new product development
Assists on the creation of global packaging guide development

Product/Packaging/Industrial Design and Product ManagementProduct/Packaging/Industrial Design and Product Management
Marti Zabell DesignMarti Zabell Design
Dec 2015 - Present · 6 yrs 3 mosDec 2015 - Present · 6 yrs 3 mos
Product/Packaging/Industrial Design for Various Clients
Create packaging dielines for new packaging designs for children's toys and accessories
Technical Drawings for new product development for children's toys and accessories
Research new products and create product line lists
Design working with licensed product style guides
Logo and Flyer Design
Presentation Design
Product Design Consulting and Product Management

Partial Client List:
DGL Toys
Tickle and Main Toys
MZ Berger
MZB Personal Care
Darice Crafts
Apostrophe S Crafts

Senior Product and Packaging Designer/Product Manager-Kid’s Toy Division
Position entitled product management and packaging design for several girl’s and boy’s product brands
Worked directly with VP of Product Development and licenses on packaging and new concept development
Managed timelines and coordinated freelance designers
Product photography and retouching for packaging and advertisements
Created packaging mock-ups and display graphics for presentations and trade show displays
Created ads for trade show publications

Product/Packaging/Industrial Designer
Product and Packaging Designer - Hair and Cosmetics Product Division
Position entitled all stages of product design (hard and soft goods) and development from research to final product
Worked directly with outside licenses and brands (Universal, Sanrio, Disney, Dreamworks)
Developed new molded plastic hard goods, packaging mechanicals for cosmetic items, and soft goods hair accessories
Communicated daily with overseas office regarding design and production
Developed new products for sales pitches, attending sales meetings and communicated directly with clients

Product Designer - Girl’s Division (Craft & DIY Kits, Accessory, Home Decor, Stationary, and Toys)
Position entitled all stages of product design (hard and soft goods) and development from research to final product
Worked with outside licenses and brands (Crayola, Lisa Frank, One Direction, Disney) designed craft kits, toys, and stationary items for children and tweens
Developed a private label Craft and DIY Kit Line and placed in Walmart, worked directly with the VP of Product Development
Designed packaging for all brands and created final mechanicals for production, worked daily with overseas factories
Communicated daily with factories overseas in regards production
Attended trade shows and other events related to product design and development

Industrial Designer - Tools Division
Position entitled all stages of product design and development from design research to final product
Worked with all company brands (Martha Stewart Crafts, Perler Beads, Jolee’s Jewels, Inkadinkado, Dimensions)
creating craft tools and all other 3D products related to craft products for children and adults
Created technical drawings in 2D and 3D for production
Communicated daily with factories overseas in regards to materials, manufacturing, and design related issues
Communicated with other departments (marketing and packaging) in regards to final packaged product
Attended trade shows and other events related to product design and development

Lead Product and Packaging Designer - Perler Beads
Designed all product and packaging mechanicals for the Perler Beads brand of craft kits
Created models and wrote instructions for children’s craft kits, projects for website, and other promotional projects
Coordinated with product manager, compliance, and sourcing department
Coordinated with marketing department and assisted with product photography, designing product catalog,
and promotional materials for trade shows
Designed licensed products for Disney, Marvel, and Nickelodeon that are currently on the market