I am a graphic designer. Utility and Simplicity of a design work is always my focus. When it comes to design, craftsmanship plays an essential role, of course, but in the end I believe that design should touch people positively and sustain its recall value.
Basic elements, usually, of my design are solid lines, contrast, alignment, cleanliness, focal points, attention to the details, simplicity, and love for negative and positive space.