Matt Maldre

• Supervise development of all B2B, internal marketing, syndication, licensing and brand marketing and sales support collateral and programs, including redesign of new robust and content-rich marketing website (www.TribuneContentAgency.com)
• Assisted in conception, development, and launch of expansive TCA Video Network, a program that delivers professionally edited video content from hundreds of sources and generates new revenue verticals for publishers around the world

B2B syndication:
• Build and manage tribunecontentagency.com. Doing the coding, designwork, updates to site. Monitoring and reporting analytics.
• Develop SEO strategies and tactics for our marketing sites.
• Create email marketing to all 3,000 editors across the country. Design and write emails, put them into our email marketing system, manage the lists, track the analytics. (Basically we want editors to buy more of our syndicated content. That's the main goal of all our B2b syndication)
• Manage thought leadership program with our blog, posting and responding to our social media channels on twitter and linkedin. Occasionally writing blog posts. Encouraging coworkers to write. Illustrating the blog posts with visuals or designing infographics.
• Manage the backend servers that host our marketing websites.
• Create and maintain our brand identity for Tribune Content Agency (logo, business cards, letterhead, email footers, price sheets, powerpoint templates, and twitter backgrounds)
• Website architecture planning for new sites and moving old sites.
• Job management and trafficking details
• Manage part-time intern (who writes some of our blog posts)

Client work:
• Occasionally art direct our content marketing pieces for outside customers
• Manage technical aspects, like embedding video inside PDF reports

B2C:
• Design eBook covers
• Manage online ad campaigns for eBooks in Google AdSense and Facebook

Designed newspaper pages for a roster of 26 newspapers across the country.

• Developed concepts on all projects—consumer and trade promotion, incentives, meetings and special events, product launches, brand identity, contests, and sweepstakes
• Directed art and graphic look of all printed materials and ad specialities
• Centralized internal infrastructure and archival systems
• Clients included: General Electric, ACCO Brands, Swingline, Wilson Jones, Kensington, Office Depot, Day-Timer, Ace Hardware, TrueValue, Lucent Technologies, Continental Grain

• Developed concepts on all projects—consumer and trade promotion, incentives, meetings and special events, product launches, brand identity, contests, and sweepstakes
• Directed art and graphic look of all printed materials and ad specialities
• Centralized internal infrastructure and archival systems
• Clients included: General Electric, ACCO Brands, Swingline, Wilson Jones, Kensington, Office Depot, Day-Timer, Ace Hardware, TrueValue, Lucent Technologies, Continental Grain