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Copywriter

Matthew Zwier

Rutherford, NJ
Available Now
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  • About

    Copywriter with 5+ years experience in writing for a Fortune Global 150 brand, Fortune 300 retailer, and a diverse array of clients. Talented at evaluating target audiences and adopting the appropriate language, tone, and approach for each project. Brought complicated projects to smooth completion on tight deadlines. Produced magazine and newspaper ads, retail e-commerce product copy, direct sales email campaigns, catalogs, brochures, packaging, POP displays, and more.

  • Education
    • Juris Doctor
      Benjamin N. Cardozo School of Law
      2011
    • Bachelor of Arts English
      William Paterson University
      2005
    • Certificate Ancient Greek
      CUNY Graduate Center: Latin/Greek Institute
      2005 - 2005
      Completed intensive summer program in Ancient Greek, successfully sight translating passages by Euripedes, Aristotle, Homer, and the Septuagint under timed conditions
  • Experience
    • Digital Copywriter
      Bed Bath & Beyond
      May 2012 - Apr 2016 (3 years 11 months)
      Crafted detailed and engaging copy for diverse array of products, audiences, brands, and formats for the digital properties of a Fortune 500 retailer

      Contributed to average 28% increase in online sales in 2015 for assigned product category

      Selected to lead content manager and two copywriters in launch of luxury home goods project

      Improved workflow and site aesthetics for assigned category by creating standardized branding documentation

      Assisted department director and external agency in creating site-wide product copy style guides, inspired by aforementioned brand guide
    • Copywriter/Project Lead
      Panasonic
      Oct 2005 - Apr 2008 (2 years 6 months)
      Copywriter and project leader in a management training position for the marketing division of a Fortune Global 500 corporation

      Planned and managed the on-time delivery of up to a dozen multi-part projects per week from kick off to approval and final print, reporting to creative director and three project managers

      Produced ads published in national magazines and newspapers, brochures, packaging, displays, and more

      Worked on campaign where product ranked as second best-selling in category on Amazon.com after launch
  • Awards

    Benjamin Cardozo School of Law: Public Service Scholar, 2011

    William Paterson University: Dean's List, 2002-2005

  • Industries
    • Commercial Equipment
    • Consumer Electronics
    • Kitchen, Bath & Home decor
    • Soft Goods
    • Retail
  • Skills
    • Branding & Corporate Identity
    • Content Strategy
    • Copywriting & Editing
    • Creative Suite
    • E-Commerce
    • Email Campaign Design
    • Project Management
    • Trend Research
  • Elsewhere on the Web
    • n
  • On Coroflot
    @mattzwier, member since 2011
      • Followers 1
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