Mayela Gutierrez

Collaborating with internal and agency art departments, regional field teams, and executives in creating campaigns from concept through completion for print, email, and website designs at Tanger Outlets.

• Supervise and mentor internal art department in development of designs and skill set.
• Facilitate brainstorming sessions and training for conversion to Figma.
• Review and approve art and copy.
• Present artwork, records, and tutorials in creative and executive reviews.
• Design in-store posters, emails, and web graphics.
• Proof, archive, and submit production ready artwork for printing and shipment.
• Maintain daily operations records organized and presentation ready.

My objective is to define the brand’s identity for years to come. Attention is centered around trade show booth design and production, retail and consumer products pitches and programs, providing art direction during product development, and creating trend focused style guides.

• Defining brand identity through research, strategy, and creation of years long initiatives.
• Concept, design, and produce large format trade show booths and signage.
• Create logos, packaging mechanicals, and presentation decks.
• Produce marketing collateral for industry events, sales, pitches, and web.
• Develop trend-driven style guides with production ready design assets.
• Hand drawn vector typography and illustration.
• Provide art direction through product development and approvals.
• Mentorship and technical tutorials.
• Presenting and pitching design and marketing initiatives.
• Generate motion and still graphics for various social media platforms.

• Designer of style guides and retail marketing materials.
• Style guides are generated from concept through completion.
• Marketing and advertising materials created for digital and print following creative brief.
• Presentations and pitch decks are also created for internal use and sales purposes.

• Logo, cover, and interior book design for hundreds of Marvel titles.
• Scan and crop art boards to Marvel’s print standard, stitch together double page spreads.
• Print production, correction, and delivery.
• Managing the hiring and mentoring of production Interns.

• Cover design for The Amazing Spider-Man Movie: Color and Activity Tool Kit.
• Converting bitmap line art to vector for various tool kits.

• Use of proprietary software to animate and render Digital Comics to be read on Sony’s PSP, Apple’s iPhone, and iPad, as well as many other digital platforms.
• Generate PDFs from InDesign and Quark files.

• Scanning original art boards.
• Stitching double page spreads.
• Sizing all files to Marvel’s print standard.