Saas Tech: I developed a language comprised of geometric shapes and adaptable dot patterns (a node to AI) to create energy and movement around the ebook's content.
Saas/Tech: I utilized the brand's dynamic waves and color scheme as the engaging element for this information heavy document. The color and infographics become the anchor for the accompanying messaging.
Nonprofit: Following the pre-established visual guidelines, I reinforced the information’s hierarchy and structure, and utilized images that were sure to evoke emotion, as to provide a tissue of empathy and importance to the document’s content.
Agency: Layout design and production for WW and MetLife
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