Marisa Bairros

• Conceptualized and produced on-brand marketing creative to elevate GenAI messaging, expanding reach across web, social media, trade shows, white papers, and print collateral
• Established a cohesive, flexible brand identity by developing new iconography, color schemes, and imagery, driving consistency across all platforms
• Led end-to-end creative projects (concept to production) while partnering with cross-functional teams to ensure alignment with company-wide marketing goals
• Managed and optimized visual assets, creating scalable templates that improved efficiency and brand consistency for the wider team
• Handled multiple projects simultaneously, consistently delivering high-quality assets ahead of tight deadlines

• Developed creative strategy for diverse startups, strengthening market presence through targeted branding, packaging, direct mail and digital campaigns in B2B/B2C sectors
• Collaborated with cross-functional creative teams to deliver polished print and digital assets
• Conceptualized and produced branded swag and promotional materials for corporate events, increasing brand visibility

• Developed visually cohesive marketing and sales collateral, enhancing brand recognition for Where® Traveler and IN New York Magazine
• Led the creative strategy and execution of cross-channel marketing campaigns (print, digital, pitch decks) for 30+ markets, boosting brand consistency and increasing advertiser revenue
• Provided creative support to various travel and outdoor sister brands, as well as advertisers in the hospitality, restaurant, and retail industries
• Managed remote delegation of tasks to junior designers and occasional in-house freelancers
• Cross-functional collaboration with editors, sales and marketing