Matthew Bobryk

I was part of the leadership team that won the 2018 Lincoln Navigator launch business. The launch consisted of a combination of a pop-up tour and a social influencer campaign. The pop-up tour consisted of custom-designed wooden structures which at times would support a ride and drive event as well. The social influencer campaign was unique in that it leveraged not social media celebrities, but "nano influencers"... those that are truly loved and respected in their local communities.

• Creative Direction