Lee McCracken

Involved in all aspects of the product development process--from concept inception to product launch. Worked side-by-side with engineering, marketing and graphic design to choreograph all elements of the product experience. The design environment allowed for a wide variety of projects but with control over manufacturing.

Led product development projects driven by user insights with expert understanding of core ID skills from hand sketching, digital visualization, CAD, materials and manufacturing knowledge, and design sensibility. Collaborated with manufacturers in China to deliver products on time and at cost that were aligned to business expectations.

Aided in the company’s transition from fluorescent to LED applications, as well as from OEM component manufacturing to fully assembled fixtures. Was lead product designer on several high-priority projects, focusing on LED applications in both the commercial and residential spaces.

Participated in the full range of product development - from concept all the way to the final manufactured product. Created innovative design solutions; combining LED lighting technology with solar cells produced in-house by SMCA. Designed for specialty kitchen appliance brands like Jenn-Air and Viking Range.

Interned at Torque Creative, the in-house design firm and marketing agency for TTI North America. Specialized in strategic brand communications for many of TTI’s internationally recognizable brands - including Ryobi, Ridgid, and Hoover.

Designed and built a combination sleeping cot/tent for the United States Marine Corps.

Studied traditional Taiwanese design alongside local Taiwanese students in a classroom setting. Participated in ideation of pen mechanics and styling, leading to the development of a retractable pen/marker.

Developed oven range hood concepts for Broan-NuTone’s three range hood lines: Broan Elite®, Best-by-Broan®, and Zephyr.