John McDonald

Conduct end-user research and usability testing to understand user needs, behaviours and integrate that in the end designs.

Create flowcharts, mockups, and interactive prototypes to visualize and test user interface layouts and user flows.

Design visually appealing and smooth user interfaces, including selecting color schemes, buttons, and icon that align with the end user demogrphic.

Test and ensure that the design is consistent with how users interact with the interface, ensuring easy navigation, smooth transitions, and responsive design.

Work closely with product managers and developers to align designs with technical requirements.

Analyze user feedback and refine and improve designs to improve user experience.

Design Banners and other general graphic design for Social Media support.

Help with the Social Media team to promote social media campaign and help with online presence.

Developed new & innovative kitchen cabinet and closet designs that catered to client specifications.
Produced comprehensive technical details for new products to facilitate production.
Devised & developed Spec. Books for Dealers, encompasing; modification details and guidelines as applicable, optional features for each cabinet/closets, color & finish options.
Executed kitchen designs & 3D visualizations to accurately represent final products.
Produced materials for marketing and social media initiatives that enhanced our brand visibility.

Analyzed product development briefs received from store buyers to inform design processes.
Researched and designed furniture for Steinhoff’s brands, including Conforama France, Freedom Furniture Australia, and Bensons for Beds UK
Modeled and rendered photorealistic 3D products of various kinds, including furniture, kitchen utencils, home appliances, lamps, decor and bedding graphics
Produced technical drawings for prototypes and manufacturing.
Oversaw production processes to ensure consistency between the final products and the original designs.