Principal, Creative Director
May 2015 - Present (6 years 6 months)
MICHAEL D DESIGN offers print, interactive and environmental graphic design services.
Director of Communications
Avon Old Farms School
Sep 2010 - May 2015 (4 years 8 months)
Manage school-wide graphic design, branding, advertising, marketing and production services. Provide hands-on support for ongoing graphic design of catalogues, postcards, posters, brochures, signs and website graphics. Responsible for inspiring, developing and delegating to four direct reports. Drive strategic thinking with Alumni & Development and Office of Admission in translating marketing goals into creative strategies, both online and offline. Create production calendars for print, photography, website content and social media in order to deliver on-time and within budget. Collaborate with all internal departments throughout the creative process and ensure brand guideline adherence. Create and retain relationships with outside vendors in relation to the promotion of the school’s goals. Develop and manage the communications budget, including expenses with outside print, advertising, and graphic design vendors.
Interactive Art Director
Active Ingredient-Torre Lazur McCann
Jun 2009 - Sep 2010 (1 year 3 months)
Developed websites and interactive experiences for patient, caregiver and healthcare professional initiatives. Worked with internal teams to develop concepts and presented to external clients. Determined project estimates, timelines and resourcing. Collaborated with Information Architect to develop sitemap, wireframes and functional specs. Determined art assets required for build and in what format the product should be provided. Created checklists, spec sheets and timing for delivering assets in line with Project Management's expectations. Assisted and guided Brand Team with creating initial layout concepts and final production. Managed creative resources during design phase (art buying, studio, DIG and freelancers) to ensure production-ready assets are delivered to the development team and the original creative vision follows through. Developed and presented usability presentation to upper management and presented agency-wide.
Senior Interactive Art Director
Oct 2008 - Jun 2009 (8 months)
Collaborated daily with project managers, sales, strategy, video, 3D and development. Created engaging rich media and user-friendly interactive experiences for professional medical education, training and promotional initiatives. Seamlessly integrated video and 3D animation. Played key role in establishing and applying principles for creating the best user experience. Converted concepts developed from senior management strategy to visual product and presented both internally and to clients.