In Scandinavia the graduation from high school is a big thing. It is celebrated with a 160 years old tradition where each student wear a student cap that symbolise the end of their journey through school and it is the happiest moment in their life.
The celebration is done through four steps:
- A sport event where the students play together
- A champagne breakfast outdoor in the grass
- A run-out from the door of the school to meet parents and family who are waiting in front of the school to celebrate
- The truck tour around the city
- And the evening party with friends
This campaign was made for ABC-Gruppen the largest Swedish and Nordic provider of student caps, school clothes and school pictures, to inspire the moment and to promote the Student collection (the caps, the clothes and the accessories that the company is selling)
