M. Dris
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About
Dris is a 33-year-old surfer and yogi from Stockholm, Sweden. Born in Morocco, he lived and worked in two very different countries. He is known for being very social and easy-going person, curious, and open-minded and just like his hero Gerry Lopez, a legendary surfer and yogi, Dris is health conscious, loves the ocean, and enjoys meeting new friends and connecting with old ones.
Dris has worked for several years as a creative, from designing brand identities, doing graphic design, working on marketing campaigns, both in print and online channels, to managing and leading projects from start to end. Now founder and CEO of surfandyoga.com, Dris recently left his successful Art director career in Sweden to pursue his passion: traveling and surfing, and take a new exciting turn in his carrier as an entrepreneur.
Based in Bali, Indonesia, Dris enjoys his new entrepreneurial life and his working environment where he can surf everyday, while collaborating with instructors from all over the world to develop the Surf&Yoga platform.
Find-out more about surfandyoga.com/ -
Education
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Bachelor degree in Graphic design Communication and Media StudiesArt-Com School of design2002 - 2006In this education I learned graphic design, print and web design, typography, semiotics, advertising, marketing basics, communication, photography, video and image analyses, illustration, print production, and I graduated valedictorian.
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Fine Art School of Casablanca2001 - 2002This education allowed me to acquire solid artistic foundation by studying the history of art, painting, drawing and sculpture.
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Experience
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Art Director & Project ManagerABC-Gruppen Norden AB (Estate Europe)Sep 2011 - Present (14 years 9 months)As an Art Director, I am in charge of the overall visual appearance of the company, I am responsible of creating graphic material and lead design sales material, I manage long term and short term projects, prepare and plan photo-shoots, work independent and in a team.
Together with the CEO of the school photo department we work on innovating and developing the way how school-photo sessions are done in Swedish schools.
Summary of actions:
Art direction, designing print and web material, creating promotional material, shooting products, delegating/outsourcing, project planning/leading, recruiting graphic designers, mentoring junior designers / interns, setting and innovating school photo studios, print production follow up. -
Art DirectorZiperall International ABJun 2011 - Dec 2011 (6 months)I was assigned as an art director and graphic designer to work for the brand that was in full expansion period. Together with the marketing director we launched branding campaigns, new website and created promotional material.
Summary of actions:
Art direction, creating the identity, designing the website, shooting products and models, retouching pictures, market analyses and benchmarking, creating and planing campaigns, delegating/outsourcing. -
School PhotographerABC-Gruppen Norden ABMay 2011 - Sep 2011 (4 months)
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Art DirectorObvision ConseilJul 2009 - Jun 2010 (11 months)My mission in the agency was to work on different marketing campaigns. Together with the copy writer and the marketing manager we worked on projects from brainstorming to finalization.
Most of the projects I worked on were multi-channels (print, web, video).
Summary of tasks:
Making sketches, presenting them to the team, presenting them to the client, after validation: follow up with the graphic designers, printing samples, validation, then go! -
Art director consultantOne&One AgencyMar 2009 - Jun 2009 (3 months)I helped launching and organizing the first edition of an art event.
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Owner/Partner at Creative ProdCreative Prod2006 - 2009 (3 years)Together with a friend we launched Creative prod which was a multi-communication agency
but with a focus on video production. During one year we produced 40 episodes of a TV-show about extreme sports all around morocco focusing on Moroccan talents and their passions. -
TeacherISCA School - Art-Com School and HEC Rabat School.2006 - 2009 (3 years).Teaching Photoshop and illustrator and graphic design basics.
.Computer graphics and photography teacher.
.Graduation projects supervisor.
.Assessment Jury member.
.Supervising students for the creation of a school pod-cast video newsletter.
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Skills
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Elsewhere on the Web
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On Coroflot@mdris, member since 2014
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Following 1
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