Meghan Zodrow

Senior Designer creatively supporting clients in developing packaging, brand identity, brand refresh projects, line extensions and point of sale materials to enhance the client’s presence in different markets. Clients includes but not limited to : Nesquik, Nescafe, Coffee Mate, Buitoni, Boost, Carnation Breakfast Essentials, Juicy Juice, Sugar Food N*Joy Oatmeal, ThinkThin ThinkKids, Sun Pacific, Cuties, Mighties, and Vintage Sweets.
Responsibilities include :
• Package design for food and beverage brands
• Brand and identity design
• Promotional and Seasonal packaging
• Brand Refresh innovation projects
• Photo retouching for comps and final art
• Point of Sale materials and displays
• Production mechanicals
• Art direction for illustrators, food stylists and photography shoots
• Localization and adaptation of packaging for international sales
• Print design and layout of sales materials
• Research of current packaging trends and competitive landscape
• Comp artist for presentations and television

Designer of Brand identity for a California based construction company, specializing in school construction working throughout California.

Designer of Brand identity for a San Francisco Food Truck Park, Spark Social SF, a new urban gathering space located in San Francisco designed to bring the community together for fun and food.

Designer of Brand identity for a store specializing in wearable woven art located on the California coast in Pacifica.

Lead Designer for Hewlett-Packard IPG Packaging. Designer finding creative solutions for various brands including but not limited to : Hewlett-Packard, Plum Organics Baby Food and Kids Frozen entrees, Pixie Maté, Otis Spunkmeyer, Smart Balance, Wildwood, Kid Fuel, Clorox, Nielsen-Bainbridge, and GoLightly Candy.
Responsibilities include :
• Package design for technology, lifestyle and food brands
• Creation of packaging, print templates, brand standards for Hewlett-Packard
• Design direction for HP Partner Agencies
• Production mechanicals
• Localization and adaptation of packaging for international sales
• Brand Refresh innovation projects
• Point of Sale materials and displays
• Art direction for HP and Nielsen-Bainbridge Poster Series and Canvas Series
• Research of current packaging trends and competitive landscape
• Print design and layout
• Comp artist for presentations

Designer and painter of abstracted cloud mural on location of a San Francisco laid back bar known for delicious soul food menu and an outdoor patio

Designer of new identity incorporating type and illustration at a school, a place that encourages children to explore, learn and grow

Designer and development of name, identity and branding for a consulting company for technical writing

Design Intern with the following responsibilities :
• Research of typography and photography for design applications
• Design contributions for line extensions
• Prepared mood boards and store audits
• Comp artist for presentations