Melanie Prisco

Specializing in producing targeted communication materials such as annual reports, sustainability reports, websites, meeting materials and more through compelling design and strong messaging.

- Responsible for management of photographers and illustrators, art direction and design of award winning Annual and Corporate Responsibility Reports for companies such as Newell Rubbermaid, Walmart, Mohawk Industries, Coca-Cola Enterprises, Inc., The J. M. Smucker Company and Darden among others.

- Art direction and collaboration with web team for creating on-line Annual and Corporate Responsibility Reports for companies such as Caterpillar, GM, Walmart and Mohawk Industries to name a few.

Established in 1998, Dog Food Design provides strategic graphic design services that build brands. Through our innovative IDEAS we help clients cut through marketplace noise and connect with their customers. Some of the projects completed are:

- Produced successful direct mail solutions for AARP that helped increase membership.

- Collateral projects for Grove City College, Frontiers Travel, and Western PA Humane Society.

- End cap display graphics for Hain Celestial Group

Senior Designer 2004-2007; Art Director 2007-2010

Active in establishing conceptual and stylistic direction for a wide variety of branding and design projects with authority for high-level creative decision making.

Managing my projects from concept to completion with full responsibility for ensuring that all aspects run smoothly, including daily client and vendor communication, management of timelines and coordination of final deliverables.

Projects run the gamut from corporate collateral to direct mail to annual reports to front-end web site design. Clients include: Heinz, PPG Industries, American Textile Company, University of Pittsburgh and other corporate and non-profit companies.

-Developed an extensive branding for PPG Ideascapes, which included logo design, and a complete redesign of print collateral such as brochures, datasheets, catalogs, packaging as well as collaborating with other agencies on ad templates and other collateral pieces.

-Art directed and completed numerous annual reports and corporate communications pieces for Federated Investors and U. S. Steel Corporation. Collaborated with freelance designers, photographers and printers when needed.

-Produced extensive Media Guides for The University of Pittsburgh Football and Basketball programs. Refreshed the look of the Graduate School of Public Health's Quarterly Magazine and collateral materials.

-Developed and completed various corporate identities, web site designs, and communications collateral for various clients.

Collaborated with Vision Design Group, a design and marketing strategy firm, on projects including identity manuals, large users manuals for Abiomed and annual report design concept development for Perkin Elmer.

Graphic Design Firm based in Boston, MA

-Worked my way up from a junior level designer to a senior designer.

-Active in all levels of the design process from initial concept development phases and client presentation, overseeing photoshoots to final creative refinement and prepress production/
press-checks.

-Completed several annual reports for Standex International, Ionics Incorporated, Vertex Pharmaceuticals, Textron and the Boston Stock Exchange

-Revitalized the New balance ProFIT program and store employee sales materials such catalogs, in-store posters, registration forms and ads.

- Designed Polaroid’s digital print kiosk and brand identity and launched the new look and feel across various materials such as displays, inserts, coupons, signage and customized for individual store usage.