Web ad designer
Jun 2009 - Present (11 years 8 months)
Design advertisements for WeightWatchers.com
Senior Packaging/Production Designer
A.D. Sutton & Sons
2003 - Present (18 years)
Design packaging for baby division (generic and license brands), gift boxes, hang tags, stickers, header cards, blisters and PDQ displays. Strong typography skills, knowledge of fabrication, care and warning
information. Handle all production from branding to final marketing product. Review all color strike off, test packaging for final construction and quality. Communicate with Hong Kong office to ensure all samples are correct. Create logos, advertisements, and booth graphics for trade shows. Shoot all in-house photography for packaging and website (photo retouching). Plan and supervise all out of office photo shoots (lighting,digital photography). Worked with licence to get final approvals on packaging (Disney, Gerber, Fisher Price, Precious Moments, Absorba, Sesame Street).
Freelance Graphic Designer
Jun 2010 - Jul 2010 (1 month)
Designed booth graphic and interior design for Maybelline at Bryant park fashion week.
B & D Plastics
Aug 2001 - Feb 2003 (1 year 6 months)
Designed flexo packaging for food. Set up art files for print, color separation, repeats and ordered printing plates.Worked closely with customers to ensure art proofs were approved and final printing output was achieved. Assisted in-house printers, mounting plates and making sure colors was correct (spot printing and cmyk printing). Designed brochures, flyers, mail outs and logos for company events. Updated company website.
Mar 2001 - Aug 2001 (5 months)
Designed packaging for toys, (Hasbro, Fisherprice and The First Years). Worked in Photoshop silhouetting images and set up die lines
in illustrator. Delivered proofs for approval and helped file and archive artwork. Designed brochures and flyers for multiple clients.