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Hormel

Hugely successful targeted marketing program for Hormel and WalMart. Before Facebook, when My Space was popular, we designed this program for universities where there were WalMarts nearby. Creative for this advertisement was a play on My Space profiles and the tight space in dorm rooms. Ads were put into college orientation packets. Sales of the Hormel Microwave Meals more than doubled in nearly all markets the program ran.

Available
Full-time
Melissa Arnold
Marketing & Communications Manager Minneapolis, MN