Melissa Mumbauer

• Leads art/copy/design teams in developing campaign ideas and projects that connect to the campaign concepts
• Thinks conceptually, and partners with other senior creative leads to formulate campaign-level concepts
• Envisions integrated brand/customer experiences that compel action at all stages of the campaign
• Leads and acts as an individual contributor on the commercial banking line of agency business
• Channels the customer in conceiving, directing, presenting, and evaluating creative Develops core craft skills of team members in copywriting, art direction, and customer experience design
• Manages the day-to-day execution of creative development, from concept to presentation to execution
• Coaches productive idea generation within the art and copy team Mentors best practices in presentation of creative to client partners Guides teams to efficiency gains in the execution/production of work
• Manages the professional development of direct reports across all creative functions Effectively communicates and presents the creative vision behind the work
• Collaborates with account leads to translate brand and business goals into actionable briefs at the campaign and project level
• Maintains a thorough and current awareness of the competitive landscape as it pertains to communications in all media touchpoints
• Works closely with Group Creative Director and Executive Creative Director to elevate the creative product

Manage development and sourcing for all visual fixtures act as point of contact for all visual fixtures Negotiate vendor best pricing and timing for fixture roll-out supervise fixture roll-out with vendors and stores Serve as liaison between visual department and accounting/finance group Prepare monthly budget forecast compile monthly team expenditure summary and » monitor spending against the budget continued on next page [email protected] 415 596 6061 MM (contract) » EMPLOYMENT

1 Established workflow processes Set up production operations Collaborated with art director to formulate identity artwork

Oversee development and execution of - or self-design - complex creative Illustrator materials including marketing collateral, national advertising, tradeshow booth displays, direct and dimensional mailers, social assets and online Photoshop advertising, and event materials such as formal invitations, signage, maps, HTML/CSS menus, and awards booklets.

Partner with line of business marketing teams as well as other internal agency Working knowledge of: groups - editorial, digital, multimedia, and project management teams

Carry out projects according to deadlines and budgets. Provide conceptual and creative critical thinking to design and work with creative partners to execute strategies and produce materials in tandem for integrated campaigns.

Execute all aspects of the design process: image research, design concepting, Writing and editing layout, and prepare for print or digital posting Proofreading Manage and evolve the Wholesale brand standards systems and guidelines, AP and Chicago style guides continuously monitoring and updating the standards to reflect enterprise-wide brand strategy act as primary brand reviewer for Wholesale marketing materials. Manage and art direct a small team of designers provide feedback to the Project Management production team and review their materials for brand compliance.

Review design concepts developed by external agencies

Collaborate with marketing director and creative director to develop creative Scheduling concepts and path of execution. Work closely with the creative director to balance workloads and advocate for Aprimo Marketing Studio appropriate timelines on creative projects.