Melissa Mar

• Design and specify the look-and-feel of web properties in collaboration with UX team members
• Produce comps and final artwork that adhere to usability best practices and follow brand guidelines
• Create responsive web interfaces for various screen sizes
• Partner with development team to ensure designs are implemented according to UI specifications
• Participate in user research and iterate designs based on findings

• Develop, implement and manage brand standards across all applications
• Lead and manage a staff of designers, developers and copywriters
• Design retail website, online marketing campaigns and social media initiatives
• Manage and art direct photo shoots for online photography
• Create in-store displays, environmental graphics and visual merchandising materials
• Design packaging concepts and manage production overseas

• Create branding systems for companies, products, internal initiatives and events
• Conceptualization and production of globally distributed print projects
• Web design for clients with established style guides
• Manage project logistics and client expectations within assigned time frames
• Mentor junior level designers and interns in a multidisciplinary studio environment

CLIENTS: Estée Lauder, WWD, Zappos, Advertising Age, Reader's Digest

• Redesign the company logo and implement brand standards
• Worked with the Experience Design team to create solutions and strategies for print and web
• Collaborate with management consultants to create design solutions for clients
• Design presentations and information graphics for clients from a variety of industries

CLIENTS: Pfizer, The Hartford, TIAA-CREF, Aetna, NYU Bobst Library