Melissa Palfrey

• Drive sales in a luxury boutique accounting for over $800,000 annually
• Guide customers through fragrance, fine jewelry, and handbag collections
• Provide the history, materials, and production techniques of our brands
• Create unique merchandise displays that draw attention and enhance products
• Train new associates in selling techniques, visual displays, and brand knowledge
• Photograph merchandise and contribute daily to social media and website editing

• Co-manage a district store accounting for $1,000,000 in annual sales
• Coach and develop a team of nine employees
• Drive sales and lead a goal-oriented sales team
• Supervise and direct floorsets, requiring creative merchandising and time-management abilities
• Create a positive environment by coaching, mentoring, and ensuring policies are followed
• Handle store operations including self-audits, inventory management, and customer orders
• Develop client relationships through wardrobe styling appointments

Senior Designer Role:
Design vintage-inspired garments and accessories: develop themes for upcoming seasons based on industry trends and personal inspiration,then begin a process of sketching, draping on dress form, pattern-making, and sewing to construct garments.
Reconstruct vintage clothing: deconstruct vintage garments, then redesign them into new, original pieces that are more wearable, tailored designs. Integrity of the decade of the garment is maintained while giving it a fresh life.
Design custom garments for clients: translate the vision of a client into a garment tailored to the client's needs and specifications. Based on their ideas, sketches are drawn, materials sourced, and a drape/pattern is created. After that, the sewing construction begins, involving multiple fittings and custom tailoring.
Store Manager Role:
• Attend retail markets
• Analyze runway and market trends
• Collaborate with the marketing coordinator
• Communicate with retail vendors
• Review/file paperwork: bills, market orders, and payroll
• Organize annual inventory assessments
• Catalog and pricing inventory
• Plan and lead store meetings
• Assess employee performance
• Coach and provide guidance to sales associates
• Style and organize merchandise
• Create unique and inspiring visual displays
• Promote and translate the store's concept
• Identify and fulfill customer needs
• Drive sales and achieve sales' goals
• Inspect inventory and promote loss prevention