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Entrepreneur
Matt Gerstle
King of Prussia, PA
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About
An award-winning design professional with fifteen plus years experience ranging from Fortune 500 to start ups. I have a proven track record of bringing award-winning, innovative products to market, from market analysis, opportunity identification, initial conception, styling, design, naming, packaging,and final specification for manufacturing. Experience includes designing products from strategy to ship, as well as directing external product development to timely and cost effective project completion.
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Education
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BS Industrial DesignUniversity of Cincinnati1991 - 1997Also received an Associates of Arts in Design in 1993
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Experience
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Adjunct Professor Engineering EntrepreneurshipVillanova, PAJan 2022 - Present (4 years 5 months)- Instructor for 50% of the Engineering Entrepreneurship minor courses
- 4 businesses launched by students so far as a result of course content, a school first
-One of those ventures is already a 6mil in annual revenue App.
- Creating experiences amplifying customer/end user centricity -
Founder/Program Director/Head CoachAppleton, WIOct 2017 - Present (8 years 8 months)Founder of 501c3 nonprofit building leaders through downhill ski racing.
- First state race, racers won 3 Gold, 2 Silver, 2 Bronze.
- Won a top ten place in every race finished at regional 5 state championship 2019.
- Founded Mountain Racing ski race team in 2017, now a US Ski & Snowboard club, with 3 coaches
- Registered members doubled year to year.
- Created weekly practice plans, with flexibility to address observed skill development needs.
- Built and managed team website and store. -
EntrepreneurTassi, LLCAppleton, WIJul 2012 - Jul 2021 (9 years)Founder of start up cardboard children’s furniture business.
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AdviserMartha South, LLCOct 2013 - Mar 2018 (4 years 5 months)Creative adviser for this web based original art greeting card start up
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Director Marketing & Product DevelopmentGreen Bay, WI2018 - 2018Defined ideal customer profile based on business success analysis, delivering a 50% reduction in sales cycle time.
Created vision and 3+ year product development plan including: modular software options for small accounts, brought in agile process for new offerings, and a future stand alone SAAS product.
Tripled web traffic in 5 months through content updates in WordPress, SEO, newsletters, targeted ads, and social media campaigns. -
Design Manager - PullUps and GoodNitesKimberly-ClarkJan 2012 - Jun 2012 (5 months)Led packaging initiatives for highly effective benefit communications.
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Associate Design Manager - HuggiesKimberly-ClarkFeb 2011 - Jan 2012 (11 months)Managed external design firms in Huggies baby wipes packaging development.
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Product Developer - DependKimberly-ClarkAug 2009 - Feb 2011 (1 year 6 months)Led detailed project scope establishment for Depend value enhancement project.
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Design Specialist - HuggiesKimberly-ClarkNov 2007 - Aug 2009 (1 year 9 months)Drove aggressive gifting solutions which moved promotional activities from loss leader to profitable margins.
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Product Design ManagerKid Galaxy, Inc.2003 - 2007 (4 years)Strategized product plan and positioning in this turn around opportunity for this Hong Kong Manufacturer owned toy company. Executed to plan, resulting in 100+% sales growth over 3 years. Built, branded, designed and managed 5 new product lines while growing 5 existing lines.
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Design Consultantvarious2001 - 2003 (2 years)Freelance design work in consumer products for Fisher-Price, Radius Product Develoment, and Integrity Product Development.
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Industrial DesignerSafety 1st1998 - 2001 (3 years)Designed and managed the children's walkers line, both licensed and Safety 1st branded products.
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Affiliations
Professional Ski Instructors of America
US Ski & Snowboard -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@mgerstle, member since 2002
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Following 1
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Followers 4
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