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Lead Design Architect, PMP, CSM

Mary Grace Francisco

Austin, TX
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  • About
  • About

    • Lead, motivate, and advise design teams in applying a user-centered design process to their creative work.

    • The voice for target end-users.

    • Print and digital User Experience Designer.

    • Interaction Design: Over 12 years of interaction design/UX experience following a design process of empathizing, defining, ideation, prototyping and testing.

    • Design Patterns: User and creator of pattern-based design systems such as UI Standards, style guides, templates, best practices, and processes and standards that can be reused and followed.

    • User-centered Design: Lives and breathes by, “Know Thy Users For They Are Not You” by conducting user research exercises with targeted users to identify user task flows, challenges and emotional triggers. Leverages research insights to inform the proposed design solution.

    • Design Communication: Producer of artifacts with an intentional approach to design, such as wireframes, sketches, white-boarding, clickable prototypes, story docs, master specifications, and user interface standards.

    • Design Collaboration: Extensive experience in working within and directly with a multi-disciplinary team consisting of other Designers, Product Owners, Scrum Masters, Developers, Usability Analysts, QA, Documentation, Marketing, Sales, Training, Business Partners, and third-party vendors, as well as Upper Management and stakeholders. Collaboration activities include design review meetings, experiential workshops, games for innovation, roadmaps, demos and heuristic reviews.

    Notable Skills:

    • Software Development: Track record in developing software for multiple clients in various environments. Supported, tested, and designed software for desktop, as well as web and mobile applications. Focused on delivering user-centered design.

    • Project Management: Successful in providing high-level technical direction to drive projects from conception and design through QA and deployment. Licensed as PMP, which has been key to success in Interaction Design (UX).

    • Business Analysis: Played a role of a liaison between developers and a client's business analysts to uncover root causes and provide the best solution. Performed gap analysis sessions to tailor to customers' needs.

    • Communication Skills: Comfortable communicating with technical and non-technical employees throughout the company in order to complete projects and achieve organizational goals.

    Usability Skills: Trained in conducting usability testing/user research using various methods (in-person, remote testing, focus groups, card sorts, site/field visit, Survey Monkey and so on).

    • Quality Assurance: Years of experience in planning, executing and writing test plans for unit, functional, manual, performance and regression testing. An evangelist for continual improvement, developing processes and defining standards.

    • Customer Support: Experienced in listening to customers and understanding their pain points, and communicating these accordingly for consideration for future development efforts. Worked with customers in troubleshooting and testing their database in coming up with a solution.

  • Education
    • Visual Communication Web & Interactive Design
      Austin Community College
      2015 - 2015
      Beginning Web Development, HTML, CSS, Javascript
    • Continuing Education Professional Development
      University of Texas, Austin
      2013 - 2015
    • MAE Applied Economics, concentration in Finance
      University of Central Florida
      1995 - 1997
    • Bachelors Accounting and Business Administration
      Ohio Dominican College
      1991 - 1995
      Double major in Accounting and Business Administration
  • Experience
    • Lead Design Architect
      Houghton Mifflin Harcourt
      Round Rock, TX
      Jun 2015 - 2017 (2 years 1 month)
      Drive creative teams to understand and advocate for user needs from project inception through completion – for large-scale digital and print educational programs used in U.S schools every day. Creative problem solving, along with the ability to challenge conventional thinking and a willingness to take design risks.

      • Own and successfully deliver a large multi-component design project, sometimes balancing multiple projects at once.
      • Lead brainstorming sessions, providing strategic input and guidance.
      • Collaborate well with other capabilities to tailor design deliverables to meet project needs.
      • Oversee and deliver high quality, detailed site maps, workflows, interactive wireframe prototypes, user flows, and cutting-edge visual design - integrated across digital, print and emerging technologies.
      • Art direct and deliver or co-manage the delivery of design work across large-scale projects with a rich gamut of componentry and integrations-leveraging the best of current and contemporary design as well as best practices in traditional approaches - in accordance with established goals and requirements.
      • Lead, motivate, and advise design teams in applying a user-centered design process to their creative work, including research activities such as persona development, user journeys, competitive analyses, heuristic reviews and usability testing.
      • Collaborate, multi-task and work efficiently under the pressure of deadlines. Display of independent thinking and excellent oral and written presentation skills.
    • Senior Interaction Designer
      Abila Inc.
      Austin, TX
      Jun 2002 - Jan 2015 (12 years 7 months)
      Senior Interaction (UX) Designer 06/2002 to 01/2015
      Abila, Inc. – Austin, TX
      • Performed qualitative and quantitative research to uncover user needs, perceptions, and preferences by being involved upfront and being engaged in the user research phase to identify user task flows, challenges and emotional triggers. Validated the design through usability testing, or evaluative research and iterated design accordingly.
      • Developed workflows and wireframes to effectively communicate interaction and design concepts, including user interaction models, information architecture, screen flows, task flows, and process flows.
      • Developed and maintained user-interface specifications and design patterns such as task flows, UI Standards, story docs and master specifications.
      • Drove the end-to-end user interaction design process starting from empathizing (observing, engaging, watching and listening to end-users), defining (framing the problem), ideating (identify wide range of possible solutions), prototyping (build to think process) and testing (learn about solution and user interaction).
      • Designed world class experiences in collaboration with members of the User Experience, Engineering, and Product Management teams including managing outside resources needed to meet product roadmap goals by setting up recurring meetings with third-party vendors/integrators to align and coordinate release updates.
      • Presented and defended (without getting defensive) design concepts and deliverables to stakeholders and product team members
      • Supported front-end engineers with final development of products and ensured flawless design delivery.
      • Fulfilled several project requests simultaneously while meeting tight deadlines by prioritizing and formalizing tasks and collaborating with Product Managers in identifying added benefits to end-users.
      • Operated under the agile/iterative/scrum methodology where collaboration was key. Worked under a multi-disciplinary team setting.
    • Business Analyst
      Computer Sciences Corporation
      Austin, TX
      Jun 1997 - Feb 2001 (3 years 8 months)
      • Provided on-going, on-site live production support to client by ensuring all business functions were operational.
      • Acted as liaison between CSC developers / programmers and USAA business analyst to achieve problem resolution.
      • Tested new developments, upgrades, enhancements and code fixes. Audited codes to ensure they existed for fixes being moved into production.
      • Delivered design walks/code walks to client. Coordinated and participated in gap analysis sessions.
      • Provided training and live demonstration of base product to client.
      • Devised and implemented test plans for implementation of solutions for new products and upgrades. Programmed codes/scripts to automate business processes enhancing product quality to increase customer satisfaction. Generated Standard Query Language (SQL) queries to provide essential data to testing team.
  • Awards

    * Stepping Up Award - Chloe Benaroya (VP Design and User Research Director_Head of Montreal Studio at Houghton Mifflin Harcourt).

    * Collaboration Award - Kelly Delaney (former Director Design Architecture at Houghton Mifflin Harcourt, present Executive Design Director at McGraw Hill Education).

    * Creative Award - Jeannette Cacciola (Director of HR at Houghton Mifflin Harcourt).

    * Collaboration Award - Sarah Wilson (former Lead Production Manager at Houghton Mifflin Harcourt, present Field Services Engineer - PNW at HMH).

  • Affiliations

    PMP

  • Skills
    • Interaction Design
    • Project Management
    • UX
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