Symantec—Document explaining why to update and redesign the 2007 Website

In September of 2010, my manager, Maureen Welze and I put forth an initiative that would document the need to update and possibility redesign the Global Symantec.com site to reflect Symantec's evolving business needs, changing technology and new user expectations including a demand for more user independence. We did this by using a five tier process—an audit, site comparative analysis, strategy, design comps and implementation (for a more comprehensive explanation, visit the "methodology" section of my site, mgsquared.net).

The endeavor was successful as we were able to demonstrate not only the need for an update but got the green light to redesign the site both visually as well as the entire user experience. Worked with Sr. UI, Steve Prescott, on the UI.

Mari Ettlinger
Creative Director/Designer—User Experience, Interaction & Visual Berkeley, CA