Mari Ettlinger

I am responsible for creating interaction design and information architecture documentation and deliverables for the Adobe.com web site—including wireframes, interaction design patterns, site maps, navigation models, content models and clickable prototypes.
My role is to:
• Understand the needs, tasks, and goals of a diverse target audience and translating them into an easily digestible design framework.
• Work closely with product, marketing, brand, design and engineering teams worldwide in order to translate business requirements into meaningful experiences.
• Facilitate stakeholder interviews, soliciting relevant information and understand business and marketing objectives.
• Lead and/or participate in immersive user-research, concept testing, usability testing and analytics.

For almost seven years I was a creative consultant to the UX and Design Marketing Team. I have been the lead on a range of projects, including the present and future global website, www.symantec.com, which will launch in April 2012. I have designed various microsites including VISION 2011, Corporate Responsibility, Norton 360, and Symantec TV. Moreover, I provide ongoing consultation to the brand and marketing team.