Michael Hernandez

A snapshot of my varied talents and abilities.

Writer and Analyst

1. I am an exceptional headline writer and can generate a variety of concepts quickly.

2. I ask questions that no one else does and get answers that create solid solutions.

3. I have been creative point-person on marketing projects for large corporations.

4. I eat up research, cut to the chase and can articulate both the problem and the proposed

solution.

5. I listen intently to clients and talk to them extensively to get their insights

and opinions.

Collaborator and Leader

6. I worked in ad departments, creative agencies and have been a creative consultant.

7. I’ve developed a simple yet powerful brainstorming approach called the “visual creative brief.”

8. I’ve been an internal creative consultant to other departments within a company.

9. I am an excellent brainstormer and I’m skilled at leading sessions and getting results.

10. I write banner and print ad, direct mail, emails, sales sheets and more.

Online Experience

11. I increased the page views on a website by rewriting and optimizing existing content and

adding new optimized content.

12. I’ve developed a new website and wrote all original content.

13. I write email blasts that get good click-through.

14. I rewrite Google texts ads that lead to higher click-through and conversion.

15. I have written product descriptions for an online retailer.