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Creative Director
NOLAbrands
Jun 2013 - Present (13 years)
Having seen an opportunity to utilize my expertise in the areas of branding, design + marketing in my hometown, I have launched my latest project, NOLAbrands.
Under the NOLAbrands Project, I handle design and marketing projects big and small from start to finish, building brands that are strong and that attract a loyal clientele. Acting as both Client Liaison and Creative Director allows me the opportunity to know every aspect of the project.
Within the NOLAbrands family, there are two projects that I am specifically focusing on; ¡HOLA! Nola caters to the GNO Hispanic market's needs and Foodoo is a design and branding resource for restaurants, cafés and food trucks.
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Freelance Sr. Level Designer/Art Director
MiaBrands
Jan 2011 - Present (15 years 5 months)
Working with various small to mid-range clients to create marketing pieces and brands that are powerful and effective. Projects range from logos to direct mail pieces to magazines and websites.
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Graphic Designer
Raices de Esperanza, Inc.
Mar 2011 - Sep 2012 (1 year 6 months)
Created graphics that presented Raices as a young and vibrant but serious organization. Updated methods of communication. Maintained a cohesive look and feel across all printed/digital brand graphics.
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Senior Designer (Freelance)
Paula Black and Associates
Jul 2010 - Nov 2011 (1 year 4 months)
Worked on creative concepts for different business sectors, mainly law firm branding. Designed concepts from identity to web to advertising.
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Owner / Creative Force
Reactive Designs
Jan 2009 - Sep 2010 (1 year 8 months)
Ran and operated a small design studio in the heart of South Miami. Working on various projects within the area, I was able to rebrand and redesign the local area magazine, somimag, as well as the SoMi Artwalk, RedSunset Merchants Association, and South Miami Drug Free Coalition. Marketing and Collateral work for area-based companies included, D&L hair salon, Imprevo hair salon, Cool-de-Sac play cafe, and Finis Terrae furnishings among others.
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Graphic Designer
Juan D'Arce for State Representative District 112
2009 - 2010 (1 year)
Branded the entire campaign from the start. Created the logo graphic and applied it across all promotional campaign materials from shirts to buttons to palm cards and campaign signs.
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Senior Designer
Midtown Creative
Jan 2008 - Jun 2008 (5 months)
Worked with many clients to solve their design needs as well as designing for in-house promotions. Clients included: Amate Teas, American Cancer Society - Coral Gables Chapter, Jensen's Liquors, Small Luxury Hotels, and Jackie Ohh... productions.
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Assistant Graphic Designer
Arrso Management
Jan 2007 - Jun 2007 (5 months)
Assistant Graphic Designer at the management company for former club compound Karu&Y. Created artwork, printed and assembled menus, invitations, and other in-house graphics.