Mia Natsume
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About
PI am a brand design consultant and entrlreneur with a passion for building and re-igniting brands. Rooted in best practices of traditional agency settings, my creative work continues to elevate sales and public perception for start-ups to Fortune 500 companies.
Creative strategy, customer insights, innovative product ideation, and a highly refined design aesthetic are the hallmarks of my work. I seek to bring clarity and consistency to visual brand messaging.
Utilizing appropriate platforms for best results, I aim to provide results-oriented brand design to ignite client (and my own) products and experiential events.
Whether working independently or in collaboration with a team, I deliver with focus, expertise, a nimble team, and the ability to produce on time and budget.
Its been my privilege to work with some of most reputable brands and people in the US and beyond.
I am available for consultation, freelance, or the right hybrid position. Pllease contact me through Linkedin, IG or Coroflot. -
Education
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BA Art, General Graphic Design/Art HistoryCSULB1980 - 1984
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Experience
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Manager, Brand Style ManagementIrvine, CAMar 2022 - Present (4 years 4 months)
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Brand Strategy DesignerIrvine, CAApr 2017 - Feb 2022 (4 years 10 months)
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Design DirectorEl Segundo, CAOct 2009 - Dec 2020 (11 years 2 months)Manages visual and marketing communications, including branding, e-commerce site, branding, product development, photo art direction, owned and earned media management.
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Design DirectorMar 2012 - Sep 2015 (3 years 6 months)• Manages and supervises in-house design staff and freelance talent
• Develops and define the brand’s visual language across a range of product type and media
• Product ideation, design development, and photo art direction
• Oversees digital and print marketing campaigns and design of signature stationery, paper goods, books, and gift items for the Knock Knock brand
• Designs and produces two annual releases plus seasonal holiday merchandise
• Creates/oversees design for both the Knock Knock signature line and custom division; client list includes Anthropologie, Urban Outfitters, J Crew, Kohl’s, Barnes & Noble, Indigo, Francesca’s, Urban Outfitters, Anthropologie, Pier One Imports, CB2, Joann’s, Target, Meijer, Crate & Barrel, Spencer’s, and independent boutiques across North America; foreign rights presence across the UK, Germany, France, and the Middle East
• 33% increase in sales revenue over the past 12 months -
Freelance Art DirectorPraxis Integrated CommunicationsLos Angeles, CA2008 - 2009 (1 year)• Web design, environmental graphics (LAWA), and collateral for clients such as USC, Los Angeles World Airport, State of California
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Art DirectorDDBLos Angeles, CA1989 - 2009 (20 years)Clients such as Wells Fargo, Cigna, Ameriquest, Activision, Sparkletts/Danone Waters
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Creative Director10Fold CreativeRancho Palos Verdes, CA2005 - 2008 (3 years)• Supervised creative and account management staff; directed production management
• Directed brand identity development, art and photo direction, copywriting, web development, implementation for clients such as Lexus, Toyota, Ford Motors, City Center, ID Public Relations, and Duc Duc Salon -
Senior DesignerLandor AssociatesIrvine, CA2000 - 2004 (4 years)• Development and design of brand identity guidelines for Ford Motors F-150 series trucks
• Advertising and collateral design for Jaguar Motors
• Design of vehicle logos and automotive collateral for both Lincoln Motor Company and Mercury vehicles
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Awards
Print Regional Design Annual
New York Art Directors Club
New American Logos -
Affiliations
AIGA, NASFT, CURA Inc.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@mianatsume, member since 2007
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Following 5
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Followers 2
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