Michael Friel
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About
Michael joined Landor in 1994 where he has been the lead photographer and manager of the photographic department. His photographic skills with product and people photography has help create the iconic photographic style and imaging for such clients Frito-Lay, Williams Sonoma, HP, Salt Lake Olympics, Microsoft, New York Times, Miller/Coors and Cisco. He is passionate about exploring communication through visual imaging and design.
After receiving a BS Photography with Honors from Art Center, Michael operated his own photography studio in LA shooting for clients including Apple, Fisher, Holiday Inn, Weston and Entrepreneur. His work includes photographing celebrities for ads and features including Francis Ford Coppola, Tory Amos and Pearl Jam.
A strong believer community service, Michael works pro-bono for organizations such as First Graduate, Super Star Literacy and Hathaway-Sycamores. -
Education
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BS Photography PhotographyArt Center College of Design1984 - 1987
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Bachelor of Arts (B.A.) PsychologySan Francisco State University1975 - 1979
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Experience
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Photography DirectorLandor AssociatesNov 1999 - Present (26 years 7 months)• Provide creative and stylistic direction for the Photography Department.
• Works with creative directors, design directors, production and clients to assess project needs
• Assess and provide internal and/or external resources to successfully execute projects.
• Photograph product and talent for final art, design comps for packaging, portfolio,
case histories and client presentations.
• Manage photography staff and interns.
• Videography and stop motion for internal and client presentations.
• Supervise cataloguing and metadata of photo assets. -
Photography ManagerLandor AssociatesMay 1997 - Nov 1999 (2 years 6 months)• Work closely with creative teams to ensure photography fulfilled design intent.
• Manage photographer and worked with all creative groups for successful deployment of projects.
• Photographed products, packaging, collateral and environments for final photography, portfolio and case histories.
• Created estimates, pricing and invoices for all billable projects.
• Plan for purchase and maintain photographic hardware and software.
• Worked closely with creative teams to ensure photography fulfilled design intent
• Digital asset archiving. -
PhotographerLandor AssociatesJul 1994 - May 1997 (2 years 10 months)• Created photography for packaging designs.
• Worked closely with design teams to ensure photography fulfilled design intent.
• Photographed products, packaging, collateral and environments for portfolio and case histories.
• Photographed visiting speakers and artists, document events seminars and presentations.
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Awards
CLIO silver 2012, Western Art Directors Club, Communication Arts, ADDY, Print Magazine, HOW
Publication Tori Amos Insights:Images 1996 -
Skills
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Elsewhere on the Web
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On Coroflot@michaelfrielphoto, member since 2013