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Senior Packaging & Graphic Designer
Iovate Health Sciences
May 2014 - May 2026 (12 years)
Work in a fast-paced, deadline-driven environment, creating packaging and labels for a best-in-class Sports Nutrition and Health & Wellness company. Duties included:
• Design and layout of packaging and point of purchase displays. Formats included pressure-sensitive labels, shrinksleeves, cartons, bags/pouches, tetras, beverage cans
• Pre-press and production duties, including preparing files to be printed with a wide range of finishes (e.g. metallics, holographic, spot varnishes, thermochromic, embossing)
• Acting as liaison with external printers to optimize our file build to their specifications and attending on-site press approvals to ensure quality standards were met
• Managing project workflows across several brands/regions using multiple project tracking platforms (e.g. Mox, SmartSheet)
• Ensuring design language/brand consistency across extensive, international portfolios
• Working closely with Regulatory and R&D departments to ensure that all Supplement and Nutrition Facts panels were in compliance with the relevant local regulations
• Collaborating with Brand and Project Management teams to produce on-message marketing deliverables on tight deadlines
• Creating 3D renderings of packages
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Creative Services Manager
Jarden Consumer Solutions
Brampton, ON
Apr 2011 - Nov 2013 (2 years 7 months)
Work in a fast-paced, deadline-driven environment, leading an in-house creative team of three graphic designers. Responsible for launching all Canadian packaging for a variety of kitchen appliance brands. Duties included:
• Managing the workflow of projects through the Creative Department
• Designing packaging, instruction manuals, point of purchase displays, trade show booth graphics, banners, signage, print and web ads, catalogues, brochures, posters, presentation graphics, 3D renderings of packages and point of purchase displays
• Working closely with French translators to ensure that all packaging and promotional material was correctly translated and compliant with Canadian language regulations;
• Acquiring quotes for external printing, photography and freelance design and coordinating the execution of those projects
• Building and maintaining a project management and tracking database
• In-house photo shoots and extensive Photoshop retouching